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Monday, February 27, 2017
The Millennials

The Millennials

Characterized by their enthusiasm for technological and communication advances, members of the so-called Generation Y blazed paths in a new world of information-sharing using social-networking technologies. Join us as we look into the social, economic and political issues arising from an increasingly networked society in light of technological changes, and how they reshape and influence the lives and relationships of a generation who grew up in a hyperconnected world. This space would devote a textual gramophone for the 15- to 29-year-olds. If you belong to this generation, send an 800-worded essay to opinion@businessmirror.com.ph. Editorial rules apply.

A Chinese feel of network gaming is now in the country. That feel is offering expensive per-hour rates, coupled with coffee and meals. This is what network-gaming firm TheNet.Com (TNC) Inc. wants to try out in the Philippine market with its latest business computer-use rental venture called High Ground TNC-Predator...
BEING in the theater since her elementary days, actress Micaela Pineda urges millennials to develop a stronger appreciation for theater. “Theater develops patience and appreciation for things that are not instant, because it is a product of a long and tedious process,” Pineda told the BusinessMirror. “It is nice to...
By Joe Gose / New York Times News Service AUSTIN, Texas—About five years ago, a young bartender in downtown Austin told Josh Delk that she was renting a house on the other side of nearby Interstate 35, in the lower part of a rambling East Austin neighborhood that stretches from the...
A new AdReaction study from Kantar Millward Brown (KMB) recently released reveals members of Generation Z have their own distinct behaviors, attitudes and responses to advertising. “Having grown up in an on-demand world of infinite choice, Gen Z in the Philippines are harder to impress than previous generations,” Jane Ng,...
By  Conor Dougherty / New York Times News Service DURING the past decade, many US cities have been transformed by young professionals of the millennial generation, with downtowns turning into bustling neighborhoods full of new apartments and pricey coffee bars. But soon, cities may start running out of millennials. Demographers, along with economists...
Story & photo by Rizal Raoul Reyes SAMANTHA Kaspar, the 19-year-old Filipino-Swiss artist, brings a beautiful and heartwarming perspective to the local art scene. What makes Samantha’s works special is the inspiration she brings to special children to harness their potential. Through the support of parents Martin and Mitzi and the Center...
AFTER working as a social-media manager, content writer and an online English teacher to Korean children, Cheryl Lynne Azarraga, 35, decided to work freelance to give more time to her two daughters. The Internet has been a big help for the gregarious morena in balancing her act as a doting...
By Jonah Engel Bromwich | New York Times News Service WE all know the stereotype: silly millennials, tethered to their phones, unable to accomplish the simplest tasks without scrolling their Instagram feeds, snapping their friends and/or tweeting inanely. But a Nielsen report released last week shows that Americans from 18 to...
PARK CITY, Utah—The story of the global nonprofit Partners in Health is the story of a few young idealists who couldn’t have started any smaller—trying to deliver primary health care in rural Haiti 30 years ago. With no structures, little money, undaunted spirits and a belief that all lives...
YOUNG Filipino men have replaced women as shopaholics, latest statistics from OLX Inc. revealed. The New York-based data hub online classifieds-site operator based its statement on information gathered by its data hub from search history and sessions on their platform in 2016. In a statement, the company said it found...
BUSINESS-process outsourcing (BPO) firm Telus International Philippines (TIP) takes on the challenge to find creative ways to understand, adapt, recruit and retain millennials while responding to the factors that impact their decision to join a company, particularly in the information technology-BPO industry. “We see the value of understanding the factors...
HERE now is Darrel Then. Before, Then was just a student in Buffalo University, New York. Now, Then tries to fit into his lifestyle the maxim “with great power comes great responsibility”. Being the head of the family’s franchisee business, many millennials will also wish they can be given the...
CELEBRITIES have been acknowledged to be effective endorsers of products. As far as running-shoes brand Saucony is concerned, the formula has been effective in the local market. The Wolverine World Wide Inc. subsidiary selected Filipino-Italian actor Matteo Guidicelli, 26, to be its brand ambassador mainly to capture the millennial market. Denice...
A new study from Millward Brown Inc. revealed that Gen Z in the Philippines are harder to impress in comparison to the older generations. “As digital natives, they have grown up with digital technology and, therefore, expect more from brand advertising and are less easily impressed with new formats, such...
ALTHOUGH investing in the stock market is one of the good investment platforms, a lot of Filipinos are not yet investing in the capital market. Through his own little way, COL Financial Group equity analyst Charles William Ang is conducting lectures to different sectors to enlighten them the merits of...
By Fernando Victor G. Mananga I was sifting through my Facebook feed when I saw a most intriguing headline stating that the Aquino administration had stowed away tons of government gold in Thailand a year before the May 2016 elections. I clicked the link and read the article. It alleged that...
THERE is no doubt the Philippines has a very rich historical tradition. Furthermore, it should be an inspiration to Filipinos young and old, because it can instill in them a sense of pride for the Motherland. Late last year outdoor apparel brand Merrell, together with Bridges Travel and Tours, organized...
Story & photo by Rizal Raoul Reyes        @brownindio SOME find economics a “dismal science”. They do not include Jan Carlo Punongbayan. Punongbayan, 27, finds economics a very fascinating subject with lots of questions he said are asked for a lifetime. Being passionate on economics is manifested on his achievements. He finished...
AS divided as the US public may seem, there are still some things on which most people agree.  No matter age, party or gender, Americans overwhelmingly believe that the terrorist attacks of September 11, 2001, played a dominant role in shaping the history of the country, according to a...
CARLOS Korten is a confident man. So confident that Korten, a Filipino-American executive from New York, believed he can make a big difference in the thriving digital commerce in the Philippines. Thus, he put up Pasig & Hudson Pvt. Ltd., the parent firm of online-shopping portal Gifmo. The BusinessMirror sent...