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Makati City
Friday, January 20, 2017
ONE would think that public relations (PR), being involved in business and public affairs, is and should always be a serious preoccupation, and that the companies and the executives who lead them should always conduct themselves in a proper and formal manner. This is because if they did not...
Dear PR Matters, I work in the communications group of a medium-sized company, and have been tasked to assist in selecting gifts for top clients. These are people who have almost everything, and my boss would like to give them something memorable. I know this may be a last-minute thing, but...
THE mass media are probably the most important public that a PR professional has to deal with. Hence, a PR practitioner must know the media in his country—its general history, the various newspapers, radio, TV and digital-media organizations that comprise it, their key people, their respective editorial policies, and...
ONE of the benefits of membership in the International Public Relations Association (Ipra) is its Ipra Thought Leadership or ITL essay series sent to its members composed of leading senior public relation (PR) professionals. The ITL series is in line with one of the PR organization’s main missions, which...
Dear PR Matters, I am a communications student and am now beginning to work on our thesis with my group mates.  We are thinking of doing something on public relation (PR) as we think this is a profession that is still growing in our country and has a lot of...
Part Two IN last week’s column, we answered the letter of Pia C., who asked for guidelines about the relationship between millennials and print.  Is it true that many of this generation no longer read books or publications and seek only news from digital sources? In our reply, we shared an...
Part One   Dear PR Matters, I work in a corporate communications group of a medium-sized company and often hear my marketing colleagues say that the younger generation prefers digital news to print. With that, there is an ongoing debate of how much budget we should give to print. Should it be more...
  Dear PR Matters, I read with much interest your column on influencers and how to improve this type of marketing programs. Influencers as a marketing tool are everywhere.  In your opinion, what are the best types of influencers, and what is the best way we can utilize these for our...
Dear PR Matters, While my work is more on the admin and finance field, I often have a lot of discussion with my colleagues in marketing regarding our work. One of the topics we like to discuss is influencer marketing, which is on-trend right now.  While brand ambassadors or celebrity endorsers...
BEING nice is great public relations. You make people feel good, and it brings benefits to the corporate bottom line in all sorts of ways—from employee attraction and retention, to winning new clients, to producing a better product or service, and developing an admirable reputation. Linda Kaplan Thaler and Robin...
PUBLIC relations is a form of classic business storytelling. As PR professional Robbie Vorhaus said, “It is pure nonfiction. It is truth told in the precise same context as any other story form as movies, advertising and journalism.” Storytelling is essentially having a point of view or a central idea...
Dear PR Matters, I am new in the workforce and my work involves a lot of research.  Newspapers are still a good source of information, and one of the regular features I find very helpful is your group’s column in BusinessMirror. Not only do I learn a lot about public relations...
ONE of the benefits of being a member of the International Public Relations Association (Ipra) is access to its IPRA Thought Leadership (ITL) Essays written by members on the latest trends and developments in the industry. Many of these essays tackle subjects that are relevant and applicable to the...
ONE of my colleagues in the public relations (PR) profession for whom I have the utmost respect, Joy Buensalido, has just come out with a book on good manners, entitled Pinoy Manners: A Modern Guide to Delicadeza for All Generations. Given the decline of civility and even plain courtesy among our...
ARE you always thinking and running out of ideas on what gifts you can give to your friends in the media? As public-relations (PR) practitioners, it is important for us to build or sustain our relationship with the media, whom we must consider and respect as partners in our practice....
Dear PR Matters, I work in the marketing team of a medium-sized company, and often hear my colleagues sigh about how the possibility of the media materials they send to online and publication editors being published. This really intrigues me, although I work more on the research side of the group,...
BUILDING the right brand—or image or identity or call it what you may, as well as rebranding or modifying a brand as needed—is crucial to the success and continued growth of a company. Building the brand is often the easier part, especially if a company’s products or services meet the...
Dear PR Matters, I read with interest your column the other week when a reader asked how she could improve her negotiating skills. With that, I have come to learn how negotiating is much like an art and can be helpful in many instances.  I do sales work for a medium-sized company,...

Promoting arts is good PR

PUBLIC relations (PR) can be a powerful force for good. And for companies, one of the salutary ways they can put PR to good use is for them to promote the development of the arts. Palanca Awards for Literature AMONG the most successful of these arts-promotion initiatives is the Carlos Palanca...
Dear PR Matters, I work in a small advertising agency, and frequently collaborate with my colleagues who do public-relations works for our clients. Our day-to-day work in both advertising and pr has made me realize the importance of negotiating—with clients, with the media, even internally in our office. Can you give us...