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Makati City
Tuesday, April 25, 2017
LAWSUITS or class actions are now part of first-world business landscapes. And although you can challenge an unfavorable court decision on a legal case, there is no right of appeal in the court of public opinion, where the stakes can be much higher, making or breaking the reputation of...
Dear PR Matters,  I work in a PR agency and was recently promoted to a managerial position handling client accounts.  With that, I have discovered I have become more privy to information regarding our clients.  At the same time, attending management meetings has exposed me to discussions that contain confidential information....
THE online world is truly an influential platform, and regrettably, some people have used that influence to smear businesses, people and situations, either out of spite or simply for amusement. They are called cyber bullies, online haters, net tormentors, harassers, defamers, trolls or jerks. Whatever they are called, we...
CAUSING great concern among public-relations professionals around the world nowadays is the way the  truth is being bent, manipulated and presented as fact by leaders in politics and even in business and their spokesmen. Thus, some pundits have lamented we seem to have entered the “Post-Truth’ era, where truth has...

Communicating celebrity

A celebrity or entertainment PR communicator has the enviable opportunity of regularly coming face-to-face with famous and “want to be famous” people. From these encounters, the communicator can debunk or reaffirm time-tested principles of good PR, as well as pick up new knowledge and skills to add to his...

Giving PR a new purpose

CONSUMER movements in discovering information, consuming them and sharing them have altered the hubs of power and authority from traditional PR media outlets to a combination of offline and online communicators, bloggers, web-site owners and social media-savvy publishers. PR, marketing and advertising are bonded practices.They work best in synergy. They...
In the good old days, business communication got through a lot of pitching armed with well-written and edited news releases sent either through snail mail or e-mail, or personally delivered to publications or broadcast networks by savvy media-relations people. Undoubtedly, the rapid rise of social media and difficult economic...
Part Two IN last week’s PR Matters, we featured the letter of Louisa C., a young professional who had been following our previous columns on PR trends. While she is not in the industry, she found the columns interesting, and wrote to find out how we can improve ourselves in...
Dear PR Matters, My friends and I have been following your past columns about PR trends in 2017 and I find these very helpful and industry even if we are not in the PR or advertising industry. For those not in the PR industry, can you give some tips on how...
DEAR PR Matters, Thank you for the series of columns on PR/marketing/social-media trends this year. These have been very enlightening and have been very helpful and inspiring for me. You see, I am currently working on my thesis with some other groupmates, and we would like to focus on public relations...
PUTTING together an entry to a PR competition may consume nonchargeable man-hours, but when done properly, it is worth all the time and energy you and your staff would devote to it. Among PR agencies and practitioners, winning a PR award is a much-coveted icing on the cake.  While one...
Dear PR Matters, I have been reading with much interest the last two articles in your column, which focused mainly on trends for 2017.  Having recently been assigned to handle the social-media aspect of our communications team, will it be possible for you to share some directions on social media...
PUBLIC relations (PR), as an industry, is growing. While the industry worldwide (as represented in the Holmes Report’s annual Global Top 250 report) only reported 5-percent growth in 2015, we are expected to continue growing. According to the first Global Communications Report, a comprehensive survey of more than 1,000...
ONE of the more interesting recent International Ipra Thought Leadership (ITL) essays published by the International Public Relations Association  (Ipra) for the benefit of its members is one written by Lisa Vallee-Smith entitled “Three years from now—trends for the 2020 communicator.” The author projects the changes she expects to...
ONE would think that public relations (PR), being involved in business and public affairs, is and should always be a serious preoccupation, and that the companies and the executives who lead them should always conduct themselves in a proper and formal manner. This is because if they did not...
Dear PR Matters, I work in the communications group of a medium-sized company, and have been tasked to assist in selecting gifts for top clients. These are people who have almost everything, and my boss would like to give them something memorable. I know this may be a last-minute thing, but...
THE mass media are probably the most important public that a PR professional has to deal with. Hence, a PR practitioner must know the media in his country—its general history, the various newspapers, radio, TV and digital-media organizations that comprise it, their key people, their respective editorial policies, and...
ONE of the benefits of membership in the International Public Relations Association (Ipra) is its Ipra Thought Leadership or ITL essay series sent to its members composed of leading senior public relation (PR) professionals. The ITL series is in line with one of the PR organization’s main missions, which...
Dear PR Matters, I am a communications student and am now beginning to work on our thesis with my group mates.  We are thinking of doing something on public relation (PR) as we think this is a profession that is still growing in our country and has a lot of...
Part Two IN last week’s column, we answered the letter of Pia C., who asked for guidelines about the relationship between millennials and print.  Is it true that many of this generation no longer read books or publications and seek only news from digital sources? In our reply, we shared an...
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