28 C
Makati City
Sunday, July 23, 2017
Dear PR Matters,  I enjoy reading your column, although my work is more of customer service than public relations.  More than that, I have learned a lot of things that can help me with my job, as I have discovered that public relations and customer service have many similarities.  Both types...
Dear PR Matters, Your column is a great resource for PR practitioners and those who are interested in the business. My friends and I who do some freelance work for a PR agency particularly like the way you seem to enlighten us about new developments—like fake news, the rise of...
Our first listing of Gen Z terms that have found their way to mainstream media generated so much positive interest that we think a second part is in order. So, here is another selection of words used by the younger members of today’s work force—five more terms that you might...
IN today’s integrated communication practice, effective public relations (PR) no longer performs a supporting role. It now plays the principal character, a starring role if you will. It is essential in strategic planning and is seen to be very important to your competitive success more than advertising or marketing....
Dear PR Matters, I came across your column last year while browsing through newspapers in a coffee shop, and since that time, have followed it with much interest. From your columns, I can surmise that the world of PR is very exciting and offers a lot of opportunities.  At the same...
Part One IN a previous column (May 8, 2017), I wrote about today’s digital jargon, and why it is important for communications practitioners to keep abreast of digital marketing terms and master the new business language. In the workplace, I lead a team made up mostly of millennials or the Generation...
Part two IN last week’s column, we answered MJ’s inquiry if it was possible for PR practitioners to fight fake news, a sad reality we face these days. We were able to get some very valuable insights from Katie Creaser, senior vice president for Affect, who, in an article in...
Dear PR Matters,  I enjoyed Mr. Nieva’s article on alternative news, a reality we all have to face these days. Gone are the days when we could verify everything. Now, it seems that the power of technology and the lack of regulation have drawn blurred lines between truth and reality,...
BY and large, a real leader —particularly a public relations (PR) leader —delivers a speech or a talk not to impress, but to express. A real leader doesn’t attempt to master presentation technology, but makes a difference, endorses a dream, nurtures an idea and follows a vision. A real...
‘DIGITAL disruption is a mind-set that ultimately leads to a way of behaving; a mind-set that bypasses traditional analog barriers, eliminating the gaps and boundaries that prevent people and companies from giving customers what they want in the moment that they want it.”—James McQuivey Digital disruption is, indeed, heating up....
HAVE you ever chanced upon this post on Facebook or Viber? “Many years ago, life was simple. It was a time when Apple and Blackberry were just fruits...when Yahoo was just an expression of joy...when there was no Facebook, only smiling faces...no Twitter, just tweeting birds...when Virus was something you...
AN airline customer, already seated comfortably in his assigned seat, is dragged out of the plane because of an overbooking case. A passenger ferry collides with a cargo ship and a number of people get hurt or die. An oil spill occurs, negatively affecting the livelihood of the affected...
LAWSUITS or class actions are now part of first-world business landscapes. And although you can challenge an unfavorable court decision on a legal case, there is no right of appeal in the court of public opinion, where the stakes can be much higher, making or breaking the reputation of...
Dear PR Matters,  I work in a PR agency and was recently promoted to a managerial position handling client accounts.  With that, I have discovered I have become more privy to information regarding our clients.  At the same time, attending management meetings has exposed me to discussions that contain confidential information....
THE online world is truly an influential platform, and regrettably, some people have used that influence to smear businesses, people and situations, either out of spite or simply for amusement. They are called cyber bullies, online haters, net tormentors, harassers, defamers, trolls or jerks. Whatever they are called, we...
CAUSING great concern among public-relations professionals around the world nowadays is the way the  truth is being bent, manipulated and presented as fact by leaders in politics and even in business and their spokesmen. Thus, some pundits have lamented we seem to have entered the “Post-Truth’ era, where truth has...

Communicating celebrity

A celebrity or entertainment PR communicator has the enviable opportunity of regularly coming face-to-face with famous and “want to be famous” people. From these encounters, the communicator can debunk or reaffirm time-tested principles of good PR, as well as pick up new knowledge and skills to add to his...

Giving PR a new purpose

CONSUMER movements in discovering information, consuming them and sharing them have altered the hubs of power and authority from traditional PR media outlets to a combination of offline and online communicators, bloggers, web-site owners and social media-savvy publishers. PR, marketing and advertising are bonded practices.They work best in synergy. They...
In the good old days, business communication got through a lot of pitching armed with well-written and edited news releases sent either through snail mail or e-mail, or personally delivered to publications or broadcast networks by savvy media-relations people. Undoubtedly, the rapid rise of social media and difficult economic...
Part Two IN last week’s PR Matters, we featured the letter of Louisa C., a young professional who had been following our previous columns on PR trends. While she is not in the industry, she found the columns interesting, and wrote to find out how we can improve ourselves in...
-Advertisement
- Advertisement -
-
Advertisement
Advertisement