BUSINESS-process outsourcing (BPO) firm Telus International Philippines (TIP) takes on the challenge to find creative ways to understand, adapt, recruit and retain millennials while responding to the factors that impact their decision to join a company, particularly in the information technology-BPO industry.
“We see the value of understanding the factors that shape millennials, as this helps us recruit new team members,” TIP Vice President for Human Resources Cris Rosenthal was quoted in a statement as saying. “Understanding this unique generation enables us to design programs that utilize their strengths, supports their success, and involves them in highly engaging activities that will bring out the best in everyone.”
Born between the years 1983 and 2000, millennials grew up surrounded by the influences of social media and have easy access to personal technology, which makes it no surprise that these individuals are often characterized as collaborative, social, self-expressive and adventurous.
Another characteristic that significantly differentiates them from their baby boomer parents is their emphasis on personal development and individualism.
Millennials want to develop different facets of their lives and are generous when it comes to exploring their various interests and hobbies. As such, many of them find personally constraining jobs and one-track careers insufficient to appease their need for variety and self-discovery.
TIP learned that millennials look at the company’s values, excellent career-development programs and engagement initiatives, apart from a competitive wage and benefit package. TIP said its efforts contributed to high morale, resulting to an impressive retention rate, currently at 65 percent per annum against the industry’s retention rate of 19.97 percent.