AYALA Land Premier, the luxury-property brand of Ayala Land Inc., said its sales during the first quarter hit P8 billion, its highest quarterly sales so far after the strong take-up of its developments.
Mike Jugo, Ayala Land Premiere managing director, said the figure is 26 percent higher than last year’s P6.4 billion in sales take-up.
He did not make any projections for the sales in the coming quarters, but the company expects to grow it as a result of its other project launches.
Part of the first-quarter sales is attributed to the strong performance of Park Central Towers, a development at the corner of Paseo de Roxas and Makati Avenue. Since its launch in September, it has generated sales of P13 billion from the 235 units.
Jugo said 15 percent of the units are still available for sale.
“The luxury-property market has responded very well to Park Central Towers because of several features that is unique to this project. Foremost of this is the prominent corner location and immense land area of the development. Park Central Towers is located in a 15,860-square-meter [sq m] parcel in the coveted and well-established Roxas Triangle block. This land area is five to even 15 times larger than typical Makati lot parcels, which are 1,000 sq m to 3,000 sq m in size,” Jugo said.
By next month, the company will launch its project called Cerilo, its eighth community development in Nuvali in Sta. Rosa, Laguna.
Jugo said the company expects to generate P11.3 billion from its newest project, which will go on sale starting June 2 to its select clients and to the public about a week later. It will sell an initial 308 lots worth P5 billion.
“The master-planned community will have an average density of only seven lots per hectare, providing a heightened feeling of privacy and exclusivity for its future residents. Cerilo took advantage of its natural terrain and wide green spaces to build an amenity zone,” Jugo said.
The 85-hectare development is positioned to the market that can accommodate a monthly amortization of P180,000 to P200,000 per month for a lot worth P16 million, he said.
A total 623 lots will be made available, with the development eyed to have seven-lot hectares, a ratio that is rare in most developments, Jugo said.
The lots are sized between 520 sq m to 1,300 sq m, with prices ranging from P11.5 million to P43.1 million, or an average price of P26,540 per sq m.
There is a 2-hectare clubhouse area that features the social hall, a multipurpose court, a swimming pool and a residents’ lounge, Jugo said.
1 comment
Wow, Ayala Land really is the only property developer that can launch multiple projects with big value across all their brands. I cant imagine that they have always an appetite to launch more projects given that this is luxury project maybe because that the market is positively responding so well with their luxury projects. Kudos to Ayala Land for having guts to offer the luxury brand to the ultra rich, well maybe Megaworld, SM Prime and Rockwell to name a few were really impressed to Ayala Land as their King. Haha