AFTER the warm response of the market for Avida Towers Vita in Vertis North, Ayala Land Inc. (ALI) subsidiary Avida Land recently launched Avida Towers Sola. It is ALI’s latest residential project in the district that has 31 residential stories.
According to Jay Teodoro,Jr., manager, strategic landbank management group of ALI, the success of the project is an indication that Quezon City is a good market. “It validates ALI’s integrated planning is acceptable to consumers because of its location, good master planning and the brand itself,” he said.
As far as location is concerned, Teodoro said the Vertis project, located in the prime heart of the city founded by President Manuel Luis Quezon, is strategically located on Edsa and West Avenue.
Moreover, Teodoro said buying a residential condominium in Vertis North delivers a very good premium, as only 35 percent of the area will be for residential development. “It makes Vertis products more valuable,” Teodoro pointed out.
Vertis North is the 46-hectare property, inclusive of TriNoma, being geared by the property giant to become the new central business and lifestyle district of Quezon City.
He also pointed out that the Ayala brand also is a major factor in attracting buyers to the Vertis project. Being a topnotch developer, ALI has developed an excellent reputation and track record in master planning communities, and that experience has brought it to a unique position in the market.
Avida Towers Sola
Avida Towers Sola is also creating a buzz among buyers who want to experience the ALI way of living in Quezon City.
“Avida Towers Sola is gaining a lot of interest from different markets as a midaffordable, high-rise residence in Vertis North, and a last opportunity to gain an Avida residence in the district,” Raquel Cruz, Avida Land Corporate Planning Group head, said in a recent media briefing held in Makati City. Although it is adjacent to Vita, Cruz said Avida Towers Sola will have units facing Vertis North Gardens. The open space in the project will have a 2-hectare park made of wide lawns and greenery, and features sloped, terraced gardens for public events.
The gardens will be similar to world-class central parks and offer breathing space in the midst of the district. Infiltration stripes lining the district’s streets and two detention ponds have been integrated into the gardens’ design to prevent flooding. With basement parking underneath the commercial development, Vertis North will be a pedestrian-friendly and highly walkable district.
Cruz said Avida Towers Sola is accessible to Edsa, and enables residents to travel with the convenience and accessibility of this main thoroughfare. Other main transit points nearby are Quezon Avenue, Agham Road and North Avenue.
The first tower will have 1,004 residences in a mix of studio, one-bedroom and right-sized two-bedroom and three-bedroom units. The right-sized units were designed to provide family members more of their own spaces. The two-bedroom units also come with a multipassenger toilet and bath,-allowing simultaneous use of the facilities.
Prices for Avida Towers Sola units start at P2.6 million.
With Vertis North’s growing perceptibly, Cruz said residents of Avida Towers Sola will experience life in an area dubbed the new “city center of Quezon City.”
Meanwhile, Teodoro said ALI is pursuing construction of the cleared areas of the estate, with land development now above 90-percent completion. Furthermore, she said utilities, road networks and an innovative Stormwater Management System that runs throughout the district will be completed by December.
To accommodate a huge number of shoppers, Cruz said Vertis North Mall will feature four retail clusters. To make malling a more relaxing activity, she added that ALI will have an open-air interconnection with lush landscaping and water feature designed to traverse the entire mall.
For entertainment, the mall boasts of several cinemas, including a 400-seater cinema with a balcony fitted with recliner seats.
ALI will have a three-tower office development called Vertis North Corporate Center, for its businessprocess outsourcing clients. By the end of the year, the mall and first office tower will be operational.
To fill up the demand for quality hotels, ALI will build the largest hotel in Quezon City, Seda Vertis North. Once finished, it will have 438 guest rooms and will be completed in time with the district’s gardens and underground parking in 2017.
Avida Towers Sola will turn over units of its first tower by 2020. Total development of the whole Vertis project is P65 billion.