By Rizal Raoul Reyes
AVIDA Land Corp. continues to develop its niche in the middle market by recently completing its residential portfolio in the historic province of Cavite with the launch of Serin Tagaytay.
“We chose Cavite because it has the biggest population that has access to Metro Manila and the big presence of industrial estates. These two factors guarantee Cavite’s big potential for the property growth,” said Herbert Herrero, Avida project and strategic manager for South Luzon, in a recent media briefing held in Makati City.
“Avida’s portfolio of residential projects in Cavite caters to an expanded midmarket segment. Buyers have an option to buy a house-and-lot package from P2.5 million in one of our villages to P6.3 million, in another. We try to consistently plan our villages to suit these families—safety and security is top of mind, practical amenities that are not only enjoyable but also practical, and quality is ensured in every house that is built,” Herrero said.
Herrero said Avida has focused in targeting and attracting middle-income families, mostly locally based executives and businessmen who decided to establish their roots in Cavite. Furthermore, he noted that clients are also repeat buyers as they again purchased from Avida’s new projects as upgrades, additional investments, or for their families.
For Serin Tagaytay, Herrero observed Avida has found that the majority of buyers intend to use their condo units as vacation retreats. The rest of the buyers will use them as a primary home or as a retirement home.
Serin West is set to rise with 480 units. Prices start at P2.6 million for a 22-square-meter studio unit. Meanwhile, Serin East will be launched this month. Unit types range from studio units to one-bedroom units and two-bedroom units at 62.27 sq m. Turnover of units starts in 2018.
Serin West is Avida’s condominium venture in the province. Located in Barangay Silang, Crossing East, Serin was conceptualized as a midrise residential retreat with a view of Taal Volcano and the Batangas mountain range. Together with Serin East, this project covers 3 hectares of land.
Serin is a sprawling midrise development that features walkways with trellises, lounge and sitting areas, gardens and open spaces, plus viewing decks to enjoy the garden ridge views of Tagaytay. A clubhouse, swimming pools and children’s play area are also integrated in the amenity deck.
The development covers 3 hectares of land strategically located along Tagaytay-Nasugbu Highway between Ayala Malls Serin and Our Lady of Lourdes Church.
Avida’s first project in Cavite was the 38-hectare Avida Santa Catalina Village along Molino-Paliparan Road, Dasmariñas, Cavite. It was followed by Avida Village Santa Cecilia and Avida Residences Dasmariñas along the same road. Avida Settings Cavite was launched in Bacoor in 2007, while Southgrove Estates was launched in Imus in 2013.
These residential villages cover 116 hectares with a total of 4,203 units (house and lots and lots only). About 86 percent of these residential villages are sold.
Serin East will be launched this month with Tower 1 having 235 units. “We’re earmarking P2 billion for Serin East in the next five years. Serin West is our first condominium venture in the province. Located in Barangay Silang, Crossing East, Serin was conceptualized as a midrise residential retreat with a view of Taal Volcano and the Batangas mountain range. Together with Serin East, this project covers 3 hectares of land,” Herrero said.