IPRA’s Communitalks and today’s millennials
MS. Etsuko Tsugihara, the new IPRA global president, shared her vision on PR in the new endemic during the Ipra Communitalks webinar on January 28 this year. In her talk, she emphasized how Covid-19 made us reevaluate what is more important to us and society. She highlighted key social shifts that raised greater consciousness of the importance of human life, environmental issues, inclusive growth, alternative work arrangements and commercial transactions, and sustainable development goals. She attributes these shifts to the increasing influence of Gen Z, those digital natives born between 1996 and 2010, who now make up 13.6 percent of the Japanese population, 19.4 percent of the USA, and 28.6 percent of the Philippines.