ACTRESS, singer, model and now calendar girl Arci Muñoz can, at 26 years old, be already considered a showbiz veteran with a full decade of exposure under the limelight, but the multihyphenate is still a first-timer in ways more than one.
Introduced recently at Sequoia Hotel in Quezon City as Ginebra San Miguel Inc.’s (GSMI) 2016 calendar girl, the artista search product bared that her tie-up with the liquor giant is actually the first endorsement in her 10-year career.
“It’s very overwhelming,” said Arci, who added it’s also her first time to rock a bikini in a photo shoot. “I’ll be representing a very huge brand, a quality brand, and it’s a big pressure for me.” GSMI, which first launched its calendars in 1988, has released five layouts for its 2016 calendar with the theme “A Day in the Life of Arci Muñoz.” The actress-singer is a College of Theater Arts graduate from the University of the Philippines and the lead vocalist of the rock band Philia.
During the event, Arci emerged from the split monitors onstage in a red sheath dress, joining the ranks of beauty queens, models and actresses who have graced Ginebra San Miguel calendars, such as Anjanette Abayari (1994), two-time calendar girl Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heussaff (2012) and last year’s calendar girl Ellen Adarna, who shared the stage with Arci to pass the title to her costar on ABS-CBN’s Pasion de Amor.
“When I found out na si Arci pala ’yung next calendar girl, naisip ko na bagay na bagay. Kumakanta siya, and that’s perfect for the ‘Ginuman fests,’” Ellen said of Arci.
GSMI Vice President and Marketing Manager Nelson Elises said Arci fits the bill of a Ginebra calendar girl. “She embodies the Ginebra San Miguel brand character—strong, versatile and resilient. She is a complete package. She’s got the beauty and the brains. She is multifaceted. She’s a singer, an actress and a model. Truly, ‘ganado sa buhay’ and definitely she’s one of the country’s most talented and hottest up-and-coming artists.”
Elises added that their calendar releases are “a way of thanking our trade partners, dealers, wholesalers, retailers and consumers for supporting and patronizing Ginebra San Miguel brands and products over the years.”