Story & photo by Rizal Raoul Reyes
SOFTWARE solutions developer Amdocs Ltd. said it is now time to push further to promote the brand in the Philippines.
“Amdocs is not a fast-moving consumer good [FMCG]. The consumer world does not need to know us,” Alita Wong, Amdocs Asia Pacific head of marketing, told reporters. “Within the service provider, local system integrator and the local solutions in the Philippine industry environment, we want to go up more.”
Wong recently visited the country and met with partners and potential clients to determine their needs in the digital economy.
Being a software company, Wong said the Chesterfield, Missouri-based company did not follow the path by technology giants, such as Cisco and Hewlett Packard, to build their name in the market. She said during an interview on February 8 that the computer hardware brands have an easier time to get the attention of the market as compared to the software companies because of their stronger visibility.
“Now is the time we reached a pace where we have accomplished a bit on customer’s confirmation.”
Right now, Amdocs is searching for the next leading-edge in software development, according to Wong.
“Developing the next big thing in software is not going to be a walk in the park because this requires a lot of enabling factors before it could happen.”
Amdocs recently conducted a forum with partners and clients to determine the business models and the opportunities that can be tapped in the local market.
Wong said Amdocs is quite open-minded and is very eager to see ideas that can be tapped in this marketplace.
She said the Association of Southeast Asian Nations (Asean), led by Singapore, Malaysia, Indonesia and the Philippines, is still the biggest market for Amdocs.
Since many organizations in the Asean bloc are continuing in building the information and communications technology (ICT) infrastructure, Wong said the enterprise segment is the way to go.
“Enterprise business does not only include multinational corporations but also include government offices and local government units,” she said. “It is a good business for the country and the future of the industry.”
Wong told the customers they can tap Amdocs in their various because it is not just a portfolio of billing and customer-relations management (CRM) but can also offer a broader range of products on big data analytics, Omni-channel, as well as artificial intelligence (AI) and checkbooks.
Furthermore, Amdocs does not need to bundle with a telecom to market its services. It is a platform with an open application programming interface that can produce new opportunities.
“It can be an Internet of Things [IoT] approach,” Wong explained. “It requires more than the technology platform and also requires a business case that requires partners to bring various capabilities to the table such as financial services, security and cloud data center.”
She explained that Amdocs realized early on that “collaboration is the way to go”.
You have to realize the business models and opportunities you have and that can possibly make it happen for the company, Wong said.
Image credits: Rizal Raoul Reyes