AFTER spearheading the transformation of Makati, Alabang, Bonifacio Global City (BGC) and Nuvali into premier townships, Ayala Land Inc. (ALI) brings its impeccable record in property development to Porac, Pampanga, through Alviera. Alviera is a 1,100-hectare large-scale master-planned development that is being positioned as the premier business and leisure hub in Central Luzon.
A joint venture of ALI and Leonio Land, the development of Alviera is moving full speed with its Phase 1 development. The primary stage will witness the rise of its industrial park, country club, three Ayala Land residential communities and two academic institutions spread over 207 hectares of the property.
“We’re in the middle of Phase 1 development, which will be undertaken over the next three years at a cost of P7.3 billion,” said John Estacio, Alviera general manager, in a recent media briefing held in Makati City.
Furthermore, ALI disclosed that embankment works have been finished in vital areas, which will be promptly followed by land development and utilities. This includes a seamless road connection from Alviera to Subic-Clark-Tarlac Expressway (SCTEx).
Alviera is a short drive from Clark, Angeles and Subic, which is about an hour and a half away from Quezon City via the North Luzon Expressway SCTEx. Once fully developed, the colossal development is going to be four times larger than the Makati Central Business District and six times bigger than Bonifacio Global City.
Just like the successful Laguna Technopark in the south, ALI has the Alviera Industrial Park (AIP) to drive economic activity in the region. Sixteen lots of the 31-hectare industrial park have already been sold. Three clusters of standard factory buildings are still available for lease. AIP is seen to complement the industrial hubs in Clark and Subic targeting companies in light to medium, non-polluting enterprises.
ALI brands such as Avida, Alveo and Ayala Land Premier are all offering a broad range of residential options for the growing Alviera community. About 1,500 residential units will be ready by the end of Phase 1 development.
Alviera offers houses and lots, and lots alone, ranging in size from 125 square meters to 313 sq m. About 85 percent of the residential units have been sold out. The community will rise across Alviera’s future city center.
Alveo will introduce its Phase 1 project in the middle of the year with about 784 units of prime lots with scenic views of the mountain range. Lot cuts will be ranging from 250 sq m to 542 sqm in size. This new residential community will lie beside Miriam College. Holy Angel University is also set to build a campus in Alviera.
Ayala Land Premier’s project will have the lowest density and the largest lot cuts of 450 sq m to 1,400 sq m. The community will be launched later this year, and will rise beside the 6-hectare Alviera Country Club.
The prestigious club, designed by the renowned architectural firm Leandro V. Locsin and Partners, is being positioned to be an iconic structure in Pampanga. The sprawling structure will feature pools, kids’ area, wellness spa, sports facilities and entertainment facilities with active sports bar, event areas like meeting rooms, a boardroom, a multipurpose hall and ballrooms that can accommodate as much as 500 to 600 guests. It will have a main restaurant and a specialty restaurant.
Alviera Country Club will be managed by the Ayala Club Management Inc., which also manages Anvaya Cove and South Links Golf Club. Club shares go for P580,000 for individuals and P950,000 for corporate shares.
Estacio pointed out the retail component will come in once the units are completed.
“People can expect retail in Alviera as residential units are turned over. The retail development will follow the buildup of population in the development. Currently, we are developing a retail program for SandBox at Alviera given that the park has been getting a lot of visitors, most of which are from Central Luzon and Metro Manila,” Estacio said.
SandBox at Alviera covers about 2 hectares of outdoor fun attractions, such as the country’s first roller-coaster zipline, a giant swing, an aerial obstacle course, a climbing wall, mini golf course, bike trail and more. It recently opened an outdoor archery range and will soon expand to have an urban karting facility.
“Following the success of Ayala Land in developing large-scale master-planned mixed communities like Makati, Bonifacio Global City and Nuvali, we envision a bright future ahead in our newest venture in the north,” Estacio noted.