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MALE |
FEMALE |
| Age bracket |
27-45 years old |
27-45 years old |
| Education |
Is a collegge graduate of holds an MBA, MB or PhD |
Is a college graduate of holds an MBA, MB or PhD |
| Salary |
Low of P30,000 High of 200,00 |
Low of P30,000 High of 150,00 |
| Status |
May be single or married with 1 to 3 children |
May be single or married with 1 to 3 children |
| House |
Rents a condo unit, apartment, or probably still living with parents; but more likely owns a house if in upper age bracket |
Rents a condo unit, apartment, or probably still living with parents; but more likely owns a house if in upper age bracket |
| Shops at |
Shopping malls
(Medium to high-end) |
Tiangge/Bazaar to high-end malls;
Occasional home shopping |
| Drives a |
SUV and/or sedan
(owned or company provided) |
Sedan |
| Eats at |
Usually, restaurants; occassionaly, hotels if on official time/expense |
Usually, restaurants; occassionaly, hotels if on official time/expense |
| Plays |
Badminton, golf, basketball, soccer, beach sports |
Badminton or tennis |
| Travels |
A lot, mostly for outdoor exploration;
occassionally, for office-sponsored trips to provincial and foreign destinations |
A lot, mostly for outdoor exploration;
occassionally, for office-sponsored trips to provincial and foreign destinations |
| Pets |
Dog or cat; may be designer fish |
Dog or cat |
| ATM |
At least 2 (probobly a company payroll and one personal account) |
At least 2 (probobly a company payroll and one personal account) |
| Credit Cards |
Usually 2 (One a gold card) |
Usually 2 (One a gold card, or special card for women) |
| Goes to movies |
Twice a month |
Twice a month |
| Watches on TV |
Action, sports, and information channels |
Movies, entertainment and lifestyle channels |
| Listens to |
A wide range of music from RNB to Jazz |
Light and relaxing stations |
| Cellphones |
Line; Could be 2, if one's provided by office |
Line; Could be 2, if one's provided by office |
| Goes to the Gym |
At least once a week |
At least once a week |
| Goes to the Spa |
Once a month (also fitness centers) |
Once a month (also fitness centers) |
| Has coffee in |
Hotels; popular franchise coffee shops |
Hotels; popular franchise coffee shops |
| Drinks |
Beer, coffee, liquor & hard drinks |
Red/white wine, light beer, health drinks |
| Spends most on |
Women (significant other); Family; night-out, clothes, car accessories |
Make-up, clothing, acessories; Family occassions; occassion with girlfriends or nieces, nephews |
| Insurance |
Life insurance if he is married (plus educational, pension, and health plans) |
Has life insurance; also conscious in investing in educational, pension, and health plans |
| Books |
Non-fiction, biography of leaders in their fields; self-help stuff; if fiction, best-sellers in the US mostly. |
Non-fiction, biography of leaders in their fields; self-help stuff; if fiction, best-sellers in the US mostly. |
| Investments |
Has investments in stocks; mutual and global funds and currencies |
Puts money in mutual funds, equities and multi-purpose insurance plans |
| News sources |
May take time to read broadsheets or search news on-line; listens to news over car radio |
May take time to read broadsheets or search news on-line; listens to news over car radio |
| Politics |
Politically aware |
Politically aware |
| Publications |
Besides broadsheets, papers, occassional buy special interest periodicals
(Business, men's magazines or general lifestyle) |
Besides broadsheets, buys women's/fashion magazines and special interest periodicals |
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