THE country’s largest multimedia conglomerate capped off 2014 as the Filipino household’s network of choice, after capturing almost half of the market last year.
Citing data from Kantar Media, ABS-CBN Corp. said it garnered a total day-average national audience share of 44 percent in 2014, 10 points higher than GMA Network Inc.’s 34 percent. It also remained supreme in the prime-time block, as it hit an average audience share of 49 percent, or a whopping 17-point lead over its rival’s 32 percent.
The Lopez-led network also won the early afternoon, and late afternoon blocks with 42-percent average audience share on both time blocks, while GMA registered 35 percent and 34 percent, respectively.
For December alone, ABS-CBN posted an average national audience share of 43 percent, eight points higher than the Gozon-led network’s 35 percent.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while GMA’s ratings data supplier AGB Nielsen monitors 1,980 homes based in urban areas.