BM ad-columnists
ADV1

A NAME, A COMMITMENT

‘BusinessMirror,’ the name, signals the paper’s commitment to provide people with a broader look at the nation’s business in these challenging times. In a word, this means it covers not just economies or industries or companies or markets, but all the people and elements whose dynamics influence developments, movements and trends. Beyond policies, it raises for the reader the question, “what does this mean to me?” Beyond statistics, it provides the means to understand why data and related information are what they are, what they mean in concrete terms and what are the challenges they pose. Beyond government goals and targets, it provides the readers an idea of how exactly such can influence their personal objectives and directions. BusinessMirror provides as well the means for interaction at every level, across all fields: government with private sector; policymaker with ordinary citizen; corporations with workers; executives with subordinates; big business with small business; entrepreneurs with fellow entrepreneurs—the encounters are limitless, and, mirrored here, provide the dynamism that makes coverage so much more exciting and far broader than an ordinary business paper’s.

ADV3

THE ECONOMY

In keeping with the ideal to provide an expansive view of the nation’s business, ‘The Economy’ features not just the hottest news on the most important economic developments of the day, but their implications as well. And more, it alerts readers to economic trends and continually keeps close tabs on the pulse of the economy, thus allowing the public to not only understand what’s going on, but also plan.

Besides being a helpful guide in central business districts, it provides a picture of what’s going on in the rest of the economy—what businesses and sectors are booming or failing and why; and what are the interesting developments in the regions.

It also provides a better-rounded picture of the economy by keeping close tabs of crucial development indicators—the ones that describe quality of life, and the threats and challenges to it.

ADV5

COMPANIES AND MARKETS

Beyond the graphs and company logos, there’s an exciting world where BusinessMirror will take the reader: for a look-see at boardroom goings-on, at how companies big and small are plotting investment moves; at how markets respond to crucial political developments.

It features in-depth discussions as well on regulatory policies and issuances that affect businesses, big and small, and provides a venue for people to give their feedback to government.

ADV8

THE WORLD AND ASIA

In a globalized setting, business and economic news can’t be complete without taking stock of the most important events around the world, especially in Asia Pacific. BusinessMirror tracks not just the breaking news, but also developments that may start low-key but are of transcendental significance to readers.

For this job, it relies on its partners, established names all in the news agency business: Bloomberg, the Associated Press and the Washington Post-Los Angeles Times News Service.

ADV11

OPINION THAT MATTERS

No preaching from a bully pulpit here: just no-nonsense views from some of the most veteran and insightful watchers of Philippine and global developments. Several of them derive such skill for analyzing developments from their own long experience in various fields of business and the economy—either in government service, private business or the academe and development work. Name it, we have someone discussing it: taxation,  finance,  the law and business, media, politics and the economy, the markets.

Why, we even asked priests to share their insights on the business of living good, worthy lives.

ADV13

MIRROR SPORTS

MIRROR Sports veers away from the boxed-type and out-of-the-production line sports pages typical of the traditional dailies, focusing on A-sports ranging from football, golf, badminton, polo and equestrian to even rugby and cricket.

While basketball is a staple, the traditional leagues—PBA, PBL and NBA—and the more popular “collegiates”—UAAP and NCAA—get to share the limelight with other Mirror Sports major events like athletics, swimming, tennis, to name a few.

To say it is comprehensive is an understatement, but it is complete in a lean kind of way—no fluff, but always loaded with lots of interesting stuff, written in the most exciting way possible, and packaged for busy people.

The focus isn’t on famous athletes alone. It carries features on personalities, the executive or the taipan doing this on the court rather than in the boardroom; what’s up and who’s in, not only in major events but also within the corporate intramurals and sports fests.

And seen it on television the night before? Read it in Mirror Sports and discover that what you saw on television is not just what this paper churns out. More insider details, more insight, more juice.

ADV12

AH, LIFE!

The lifestyle and entertainment sections of BUSINESS MIRROR departs from publishing convention by coming together as one with an exciting mix of themes and topics every day, bringing to the reading public all that is hot, happening and significant—in FASHION, BEAUTY, FILMS & TELEVISION, ARTS & CULTURE, DESIGN & INTERIORS, DINING, MOTORING, COMMUNICATIONS, SHOPPING, plus plenty more.

Call this departure from what everybody else is offering as something of a “mini magazine” that daily covers a variety of interests for a public whose interests are similarly varied—and the differences are beyond cosmetic; they signal a new approach in entertainment and lifestyle reporting. The latest and best in fashion, for example, are showcased not on impossibly beautiful models who devote their days to maintaining their gorgeousness—but on gorgeous real men and women who, like the public that BusinessMirror serves, get on with the business of daily life with admirable professionalism and plenty of style. What makes them tick? What are the “survival” lifestyle secrets that help them maintain such challenging careers and endeavors?

And, while the entertainment coverage is spiced with all the juicy bits from local show business and Hollywood, is an emphasis as well on the business of show—the box office reports, the battles and shakedowns between media companies, etc.—plus provocatively revealing celebrity profiles. Ultimately, the unified lifestyle and entertainment section of BUSINESS MIRROR is not just about thinking differently—but seeing and living differently.               

ADV2
Rotary Club of Manila

»Newspaper of the Year

Asean Champions of Biodiversity

»Third Place (Media Category)

Holcim Journalism Awards for Sustainable Construction

»Story of the Year (Anjo Alimario)

»Special Citation for People and Community (Imelda Abaño)

»Special Citation for Environment (Max de Leon)

»Finalist (Roderick Abad)

Economic Journalists Association of the Philippines

»Best Agriculture Reporter (Jennifer Ng)

»Best Feature Story (Lenie Lectura)

Deutsche Gesellschaft fur Internationale Zusammenarbeit

»Best Photo Essay (Nonie Reyes)

SSS Balikat ng Bayan Excellence in Journalism Awards

»Best in Print Category (Butch del Castillo)

Jose G. Burgos JR. Awards for Biotech Journalism

»First Place, Institutional Category

»First Place, News Category (Lyn Resurreccion)

»Third Place, News Category (Jonathan Mayuga)

»Third Place, Features Category (Jennifer Ng)

Brightleaf Agriculture Awards

»Agriculture Story of the Year (Alberto “Bong” Fabe)

»Best Regional Agriculture News Story (Marilou Guieb)

»Tobacco Photo of the Year (Mauricio Victa)

Henry Ford Awards

»Hall of Fame, Best Motoring Section

»Best Automotive Feature Story (Tet Andolong)