By Rizal Raoul Reyes
ONE of the biggest—if not the biggest—lifetime investments of a typical Filipino family is buying a home.
In response to this need and in order to ensure that families will experience a comfortable and enjoyable experience of owning a home, the team behind the Nostalji Enclave has launched its latest project: Elanvital Enclaves in Dasmariñas, Cavite.
Elanvital Enclaves Inc. is part of the conglomerate with several business ventures, such as Asia United Bank, Republic Biscuit Corp. (Rebisco), Oakwood Premier Joy-Nostalg and Crystal Jade.
The selling of houses of the P1.8-billion, 13-hectare project started in 2013, a year after the company was launched in 2012.
“Elanvital Enclaves has allotted 45 percent of the total project area to open space to enable families to enjoy bonding and relaxation,” said Elanvital Enclaves Chief Operating Officer Apple Hurtado in a recent media briefing held in Ortigas business district.
The homeowners will enjoy a 1-hectare green lung known as the Nostalji Central Park. This space has an Active Zone with futsal field, basketball court, as well as a children’s playground. Also in the park is a Social Zone, where the clubhouse and experiential pools are. Completing this leisure space is a Relax Zone with a kite-flying lawn, a multipurpose tent, secret gardens and picnic grounds. The property also enjoys close proximity to essential facilities and institutions, such as commercial areas, hospitals and schools.
Hurtado said the company made sure that the project is guaranteed to be flood free and title-ready. At present, Hurtado said 100 percent of the total land property has been developed and all road networks are in place.
The construction of houses is in full swing and the move-in of its new proud residents has begun during the second quarter of the current year. Prospective buyers have an option to select from a wide array of home designs, with price ranging from P1.5 million to P7 million. Nostalji Enclave offers houses from a two-bedroom duplex set in a 50-square-meter lot to four-bedroom single-attached unit on a 162-sq-m lot.
Hurtado said 50 percent of the units have been sold, while the rest of the houses are expected to be bought in 2016. It turned over 10 units the last week during a sales rally event. Although Elanvital is a newcomer in the property development scene, things are turning out positively considering it is one project, according to chairman and Chief Executive Officer Jacinto Ng Jr.
Ng said the key to the success of the project is the service provided to aspiring homeowners by their agents. “We have been able to develop a romantic relationship with the customers because of the efforts of our agents,” Ng said.
“Sellers must be motivated to market Elanvital.”
In appreciation of their efforts, Ng said the company is giving their agents an industry ongoing rate of 2-percent commission and P15,000 monthly salary, their internal sales are given double in both aspects. He added that the company also designed a desirable incremental commission system for their broker partners, sales of three units per month is equivalent to a 7-percent commission and this increases to seven units, which amounts to as high as 11 percent.
Ng said the company gives property consultants a 4.5-percent commission for the sale of five units per month plus P20,000. This goes up to 5 percent plus P40,000 for sales of seven units.
The cash rewards are given on top of the P30,000 allowance agents normally receive. Ng said the Nostalji group plans to develop mid-income housing projects in Bulacan and Batangas.