By Marane A. Plaza
Filipinos today, especially millennials, have become even more adventurous and into travel—thanks to cheaper travel costs, more attractive local and international tourist destinations, and the social-media lifestyle that we all enjoy these days. Safety, including the protection of personal valuables, is and must always be a primary concern whenever one goes traveling, and that’s one thing that Filipino millennials know and prioritize.
“Millennials today travel a lot and most of them are backpackers from the BPO [business-process outsourcing] industry,” said Eros Enqiruez, marketing manager of Pacsafe Philippines. ” They are the type to go on short travels on weekends, and sometimes too tired from work and have the tendency to sleep inside public jeepneys while backpacking. That’s why they appreciate the safety features of Australian travel gear Pacsafe, because our bags truly make their holidays safer and more hassle-free,” Enriquez said.
This growing demand made the Philippines the top bag seller of Pacsafe travel essentials among other retailer locations in the world. Moved by this overwhelming patronage, Pacsafe has finally decided to open its first flagship store at the Glorietta 5 Ayala Malls in Makati City.
Pacsafe’s global presence
Top travel gear brand Pacsafe has been famous globally for its commitment to creating bags with explicit security features. Built on the aspiration of safe travel by Australian Founders Rob Schlipper (CEO) and Magnus McGlashan (president, Sales and Marketing), Pacsafe has been the pioneer of the travel security category since 1998. The global brand has successfully trotted all over the globe with its direct sales strategies, delivering on its brand promise as the world’s most secure antitheft travel gear.
Being the only brand that focuses solely on travel security, Pacsafe has steadily moved up and gained solid industry leadership throughout the years, thanks to its trademark innovations like the eXomesh, followed by a series of award-winning technologies that are the core strengths of its ingenious product engineering. Pacsafe’s renowned reputation as a highly reliable travel gear brand made it a top choice among Filipinos.
The newly launched boutique—the company’s first in the world and in Southeast Asia—will increase the availability of the company’s range of products, which include adventure backpacks; urban and leisure bags; women’s bags; photography bags; luggage and travel accessories, such as straps, cables and locks, all specifically designed to ward off pickpockets and bag slashers. Through this milestone store opening development, more Filipinos can now confidently look forward to safer and worry-free trips with Pacsafe smart travel gear made accessible in one convenient location.
“We are very happy and excited that, finally, we have opened our first flagship store in the world right here in the Philippines. Our avid supporters here and their strong reception to Pacsafe have been truly overwhelming, which is why we didn’t think twice in choosing the Philippines as location for our maiden outlet,” says Roshiela Sun, COO of Pacsafe Philippines.
#GoFearless with its antitheft advantage
Designed and engineered to protect your important stuff day and night, at work or play, Pacsafe lets you unpack the stress of protecting your gear and, instead, pack peace of mind.
“We simply want people to have more fun. By helping to keep your valuables secure, we free you from what’s holding you back, so you can focus on getting more out of now, and go anywhere, fearlessly,” notes Phil Hayes, (EVP, Product and Marketing, Pacsafe).
And because every travel is unique and requires extra protection and detailed attention, Pacsafe has divided its product offerings into three categories to complement every individual endeavor: Adventure Collection (designed and engineered to help savvy globe trotters keep their valuables safe from the prying hands of pickpockets, and the “blink and you’ll miss ‘em” bag snatchers and slashers); Urban Collection (for city dwellers and people on the move who take fearlessly on the challenges of the concrete jungle— from the daily commute and power lunches with colleagues, to dinner and drinks on the town and business trips); and Leisure Collection (for consummate travelers and jet-setting vacationers who constantly want to enjoy regular time-outs as a way to relax, recharge and rejuvenate).
Designed to not only be one’s essential travel companion, Pacsafe travel gears are also designed to protect prized belongings from shady characters. “In fact, even seasoned travelers can still fall prey to petty criminals, like pickpockets and thieves. To minimize such risks or to avoid such unfortunate incidents from happening, one must always develop smart travel habits and, of course, invest in travel gears with built-in, fool-proof security features, as part of Pacsafe’s proud heritage, we continue to evolve both our technology and designs, so not only are our products engineered and tested to outsmart thieves and stand up to the rigors of travel, they’re simple and stylish enough for everyday use,” McGlashan says.
Sustainability efforts
As a way of giving back to the inspiration where its adventure began, Pacsafe has extended its company’s global marine-turtle conservation advocacy in the country.
Pacsafe is donating a substantial amount to Bataan Peninsula Tourism Council Foundation Inc. for the preservation of the Pawikan Conservation Center in Morong, Bataan. The aid, according to Enriquez, is the brand’s sincere contribution to help protect and propagate safe and healthy oceans, coastlines and other environments that support marine life, most especially endangered sea turtles worldwide.
“At Pacsafe, the sea turtle symbolizes the intrepid, global traveler. The Pacsafe Turtle Fund, the CSR [corporate social responsibility] arm that supports various conservation advocacies by providing annual funding grants, perfectly represents our heart-felt tribute to this amazing marine animal,” Eros says.
To sustain the campaign in the country, Pacsafe is exploring various platforms to sponsor programs through partnerships with other conservation organizations.
So whether basking the great outdoors, exploring the world, or just bracing the daily hustle and bustle of modern city living, go fearless in your pursuits with Pacsafe smart travel gear.
Exclusively distributed in the country by United Limsun International Trading Corp., Pacsafe smart travel bags and accessories are available at the flagship store at G/F Glorietta 5, Ayala Malls, Makati City. Know more about Pacsafe by visiting www.pacsafe.com or like its official social-media fanpage on Facebook and Instagram: PacsafePH #GoFearless.