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    Megaworld bows to the Donald
    By Honey Madrilejos-Reyes
    Reporter
     

    MEGAWORLD Corp., the listed property unit controlled by businessman Andrew L. Tan has renamed its controversial and latest residential project in Makati City from The Trumps to One Central, but said that it is not waiving its right to the brand.

    “In opting to use One Central, we are by no means relinquishing our right to use the mark The Trumps in any of our real-estate projects in the Philippines,” Tan said in a statement Thursday.

    Megaworld is facing American real estate developer Donald J. Trump in legal proceedings over the right to trademark The Trumps in the Philippines. The case is now pending in the Philippine Intellectual Property Office (PIPO).

    “We believe Megaworld has a strong legal position,” said Tan. “But we are prepared to abide by the PIPO’s decision, whichever way it goes. We’d like to thank Mr. Trump for generating a lot of interest in One Central in the last few days. We are now seriously considering launching it ahead of schedule,” he said.

    Megaworld takes exception to Trump’s recent media allegation that the word “Trump” is “unmistakably associated” with the American billionaire and his company “throughout the world.” It cited a residential building called “The Trumps” in Singapore that, based on research, is neither owned by nor connected with Trump or his company.

    One Central is a P5.5 billion, high-end residential condominium project on Sen. Gil Puyat Avenue Extension and Ayala Avenue in Salcedo Village, Makati. The site was formerly occupied by a Shell gasoline station.

    “That location is known as the choicest intersection in the Makati business and financial district. It positions our project right next to some of the most prestigious business landmarks in the country,” Tan said.

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