|
MEGAWORLD Corp., the listed property unit controlled by
businessman Andrew L. Tan has renamed its controversial
and latest residential project in Makati City from The
Trumps to One Central, but said that it is not waiving
its right to the brand.
“In
opting to use One Central, we are by no means
relinquishing our right to use the mark The Trumps in
any of our real-estate projects in the Philippines,” Tan
said in a statement Thursday.
Megaworld is facing American real estate developer
Donald J. Trump in legal proceedings over the right to
trademark The Trumps in the Philippines. The case is now
pending in the Philippine Intellectual Property Office (PIPO).
“We
believe Megaworld has a strong legal position,” said
Tan. “But we are prepared to abide by the PIPO’s
decision, whichever way it goes. We’d like to thank Mr.
Trump for generating a lot of interest in One Central in
the last few days. We are now seriously considering
launching it ahead of schedule,” he said.
Megaworld takes exception to Trump’s recent media
allegation that the word “Trump” is “unmistakably
associated” with the American billionaire and his
company “throughout the world.” It cited a residential
building called “The Trumps” in Singapore that, based on
research, is neither owned by nor connected with Trump
or his company.
One
Central is a P5.5 billion, high-end residential
condominium project on Sen. Gil Puyat Avenue Extension
and
Ayala Avenue
in Salcedo Village, Makati. The site was formerly
occupied by a Shell gasoline station.
“That
location is known as the choicest intersection in the
Makati business and financial district. It positions our
project right next to some of the most prestigious
business landmarks in the country,” Tan said. |