RAINMAKER Systems Inc., a leading American business process outsourcing (BPO) firm whose clients are mostly Fortune 500 companies, has recently acquired privately held Qinteraction, a large call center in the premier business district of Makati, and is gearing up to sweep Asia by storm.

Renamed Rainmaker Asia Inc., the regional company is fast increasing its top-quality manpower pool to fully serve the Asian market requirements of Rainmaker’s diverse base of over 27 global clients, including Microsoft, IBM, Dell, Hewlett Packard, Symantec, Sun Microsystems, AT&T and American Express, among many others.

Based in Silicon Valley, Rainmaker is a leading provider of sales and marketing solutions combining hosted application software and execution services.  Rainmaker Asia is its second regional and global office outside the United States, after Canada.

As a BPO firm, Rainmaker provides clients with back-office services, customer relationship management, collection and data work, and other top-quality expertise.

“But our main focus is on building stronger relationships with customers and on encouraging more customers to buy more products and services from our clients,” said Rainmaker chief executive officer Michael Silton in an interview.

“We are not trying to be a typical call center.  What Rainmaker tries to do is change how people buy, and change how very well-known companies sell,” Silton stressed.

Recognized for gaining the trust of the top 10 most respected brands in the world, Rainmaker combines the technology of the web with the quality of telephone discussion to build strong customer relationships for its global clients.  “Even more important,” he said, “is the quality of person-to-person connectivity.”

Yet, most of Rainmaker’s clients have their own call centers around the world.  Dell, for example, has its own call center at the Bay City in Manila.

These clients with global markets apparently acknowledge Rainmaker’s cutting-edge expertise and advantage in its field.  “We help big companies, like Dell, sell better and track more customers, and help those customers buy more over time,” Silton said of Rainmaker’s strength in revenue generation.

“Other companies try to save more money for their clients, whereas Rainmaker finds more markets, more customers and more money for its clients,” Silton explained.

Less than five months after the $11.5-million acquisition of Qinteraction, Rainmaker Asia now accounts for more than 10 percent of Rainmaker Systems’ global revenue output, and it’s growing fast.

Qinteraction, the first BPO company to gain ISO 9001-2000 certification in Asia, had some 800 personnel occupying two floors in the BPI Center on Buendia Avenue.  Rainmaker absorbed them all and immediately put in 350 additional seats. 

Swiftly, the company continues to expand and now occupies another floor in the nearby Pacific Star Building.  Its people interact with Australian and Asian customers by day, and North Americans by night.

“This is absolutely going to be the best quality call center in the world.  We’re looking, not just for good quality talent in Manila, but world-class quality in Asia.  What we’ve seen is the talent so strong here that I want to remove the limits of what is possible.  There’s just so much that we can do together.  The talent that is here and the customers we bring make a wonderful combination,” Silton explained.

To ensure that quality, the company conducts training in language skills and how to interact with customers.  “We’ll spend more on training as we go forward,” Silton said and cited the Filipino passion for taking care of customers as one of Rainmaker’s reasons for choosing Manila as its Asian base.

Silton further noted the Filipinos’ “warmth, sincerity and enthusiasm that comes through right away with every person” he meets. 

“And combined with that warmth is the energy and desire to grow and learn, and that’s such a wonderful experience that has touched me personally,” Silton said.

 Silton is the founder of Rainmaker, a Nasdaq listed firm whose sales and marketing solutions drive more revenues for its clients. Rainmaker’s Revenue Delivery PlatformSM combines proprietary, on-demand application software and advanced analytics with specialized sales and marketing execution services.  More information can be obtained from www.rmkr.com.

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