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    Forget property; invest in Vietnam’s services

    If you want to see what kind of businesses would work well in Vietnam, visit the state-owned Tu Du Hospital in Ho Chi Minh City.

    Medical resources are so tight in this 800-bed maternity home that authorities line up six women in one room to deliver their babies. So acute is the space crunch in the wards that even the corridors are used to tend to newborns.

    Tu Du is overcrowded because it has a good reputation; people come here from far-flung provinces. The hospital handled 45,000 births last year, more than the total in the city-state of Singapore.

    “More than 1.3 million babies are born in Vietnam every year, even 20 percent of that is a good enough market for us,” says Allan Yeo, chief executive officer at Thomson Medical Center Ltd., a Singapore hospital operator that specializes in obstetric and pediatric care.

    Thomson Medical is helping Vietnamese investor Protrade Corp. build a 260-bed, resort-style hospital for women and children—complete with a medical spa and a helipad—on the outskirts of Ho Chi Minh City.

    Of late, a frenzied property market has dominated the investment scene in Vietnam.

    Yet, real estate in this Asian country is overheated and must be cooled by the authorities to preserve the competitiveness of the $61-billion economy, especially of nascent businesses such as organized retail.

    Demand for services is on a much stronger wicket.

    A banking boom

    One industry set for a massive overhaul is banking. Credit is still dominated by state-owned banks that will eventually transform from the state’s tools for distributing capital to fully fledged commercial institutions.

    The process will begin with the planned 9.75 trillion dong ($608 million) initial share sale by the Bank for Foreign Trade of Vietnam, the country’s third-biggest commercial bank.

    The IPO by Vietcombank, as the Hanoi-based lender is known, will set the stage for a strategic investor to buy a stake in the bank and help it modernize.

    If successful, this strategy will become a template for other banks.

    Telecommunications is set for a similar boom. A landmark transaction expected next year is the privatization of state-owned Vietnam Mobile Telecom Services Co., an asset that several large, international operators may be interested to own.

    Following Vietnam’s accession to the World Trade Organization this year, another service that’s tipped to expand and be progressively more open to foreigners is education.

     

    Health care

    In health care, the government is already encouraging foreign investments so that the meager resources of public hospitals can be better used to serve the poor.

    The socialist utopia of free health care broke down in Vietnam in the late 1980s under shortages and cost pressures; user charges were introduced in 1989; fuller deregulation, which came two years later, saw the state withdrawing from provision of subsidized outpatient services.

    Of late, even in-patient care has ceased to be free: some hospitals charge patients for letting them use the elevators.

    Still, the public-health system in Vietnam is in better shape than in many other developing countries of Asia.

    Thanks to hospitals like Tu Du, it’s much safer for a woman to be pregnant in Vietnam than in, say, Bangladesh, Pakistan or India. According to the World Health Organization’s estimates, 85 percent of births in Vietnam are attended by skilled health professionals. The figure for Bangladesh is less than 14 percent.

     

    Growing middle class

    However, the burgeoning middle class in this nation of 85 million people now wants more than just access to a doctor. It’s willing to pay for better—and more personalized—service than the overworked public-health system can offer.

    That’s a big opportunity for investors because some existing private hospitals are little more than refurbished shop houses.

    Yeo of Thomson Medical is confident that even at prices higher than the current rate of about $300 for a normal delivery at private Vietnamese hospitals, demand won’t be an issue. In fact, he’s building the Hanh Phuc hospital in a way that it can be quickly expanded.

    The real-estate market in Vietnam has become a bazaar for speculators to flip units in condominiums for a quick profit.

    Needless to say, property developers are delighted with the long queues of people waiting to pay a deposit on overpriced apartments.

    Yet, private property is a legal and bureaucratic minefield in Vietnam, where most land is still in the hands of the state. Investors willing to bet on Vietnam’s domestic economy are much safer with services businesses.

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