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SONY
Ericsson expands its lineup of phone products—two from
the Walkman line and another from its popular K-series
product range.
The
addition of the W890i and W380i Walkman phones,
according to Dennis Manzano, Sony Ericsson general
manager, address the needs of young, fashion-conscious
music lovers as well as music connoisseurs who demand
the best features and fast downloads, which are offered
by these new phones. “These Walkman phones thus combine
Sony Ericsson’s undeniable expertise in mobile
communications and mobile music to stunning effect.”
The High
Speed Data Packet Access (HSDPA)-capable and quad-band
W890i Walkman phone comes with a 2-gigabyte capacity for
an even bigger storage capacity of about 1,800 songs. It
also comes with a 3.2-megapixel camera.
The
phone also has the Walkman Player 3.0, the latest in
Walkman technology that offers one-click access to the
player and simple, intuitive navigation of music, plus a
color-matched stereo headset and built-in stereo
speakers for high-quality audio. It also has Album Art,
where users can organize tracks by artist and album
visually, or even select music to match the user’s mood
through SensMe, a technology that automatically plots
music based on tempo and mood.
On the
other hand, the W380i has a unique clamshell form
factor. It has the TrackID feature that tags a track
from the phone’s radio and instantly identifies the
singer, the title of the song, and which album it is
from.
As for
the K-series phone, Sony Ericsson introduces the K660i,
an HSDPA-capable phone that hopes to attract those who
like to surf the Web via their mobile phone.
“Sony
Ericsson’s vision is to offer ‘Generation Web,’ a mobile
internet experience that’s rich, user-friendly and
satisfying,” says Manzano. “This Web-optimized phone is
a clear step along that journey and will appeal to
individuals who are managing their busy lives and social
networks online, whether arranging to meet up for a game
or booking concert tickets.” |