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    Christmas rush…
     

    THE Christmas rush has started several weeks earlier and the frenzied shopping spree of Filipinos (although a majority is still experiencing poverty) is expected to reach unprecedented heights in the next few days.

    Vendors are lording over the busy streets of Metro Manila once again and the sidewalks are nowhere to be found, resulting in continued congestion and traffic in various thoroughfares. Take the case of Divisioria, Quiapo and many others—you can hardly walk on the sidewalks anymore because of the vendors that openly sell their wares.

    The mayors of various cities in the metropolis should be on top of the situation all the time since traffic does not pick any time of the day. Even while you are already sleeping and snoring in your bed at nine in the evening, heavy traffic in various places of Metro Manila is still going on. The police are nowhere to be found, so who do you expect to untangle that messy traffic all the time?

     

    MOTOR Image Pilipinas virtually started the joyful theme of Christmas as it launched its all-new Subaru Impreza on November 22 at One Esplanade in Pasay City with a night full of pomp and party.

    Although many members of the media had caught a glimpse of the Hatchback Impreza in the recent 40th Tokyo Motor Show in Chiba, they were impressed with the pricing scheme of the three-model cars that are expected to hit Manila by storm before year-end. The 2.0R Sports manual transmission is priced at P1.06 million, the automatic transmission is pegged at P1.14 million while the WRX 2.5 Turbo will start at P1.75 million. The 2.0 are both equipped with the reliable aluminum 2.0-liter Boxer Engine with Symmetrical all-wheel drive.

    With the kind of testing it underwent in the various international rallies, buyers are now eagerly awaiting to have their hands on the all-new Subaru Impreza, whose “brand is built around innovative engineering and has always prided itself on giving drivers the ultimate driving experience.” Congratulations to Glenn Tan, the group chief executive of the Motor Image Enterprises, who was in town to introduce the said cars, and also to Motor Image Pilipinas bigwigs, such as Nicky Mariano and Ariel de Jesus! You’ve got another winner there!

     

    ALL the kids (yes, and that includes my youngest Juan Miguel, who celebrated his birthday yesterday) would surely love the ongoing promotion of Shell, which allows motorists to own their very own Ferrari model cars.

    Shell had recently launched its two-month promo on its 60th anniversary with Ferrari which, with its two top drivers—champion Kimi Raikkonen and Felipe Massa—and the rest of the Formula One Team, is celebrating its victory in this year’s world championship series. Starting November 1 to December 31, one need only add P49 for every purchase of P500 worth of Shell V-Power or Shell Helix Ultra products to get one of the six Ferrari car models. You can also join the fun by purchasing P500 worth of Shell Super Premium, Shell Super Unleaded, Shell Super Unleaded E10, Shell Diesoline Ultra all with new fuel-economy formula, and Shell Helix (Helix Plus, Super and Diesel) products, and with P99 you can take home your very own Ferrari. Shell has developed a set of six limited-edition Ferrari two-speed cars featuring Ferrari track and road cars from the past 60 years.  These include the Ferrari Enzo, the F430, the 575 Superamerica, the 360 Spider, the F50 and the Ferrari F1 racer.

    “We are honored to continue our long-standing partnership with Ferrari and to celebrate it with our loyal Pinoy motorists. Our heritage with Ferrari has been a key component in our fuel development, providing millions of everyday motorists around the world and here in the Philippines with the driving experience they deserve. With our promotion, we hope to bring out the kid in all of us and enjoy these limited-edition Ferrari model cars this coming holiday season,” said Sammy de Guzman, vice president for Shell Retail Philippines.

     

    A NEW car-financing scheme has been introduced in line with the recent partnership between a new bank and a leading car manufacturer that can really help many prospective car buyers.

    The Sterling Bank of Asia recently forged ties with Mazda for a “no-down payment” financing scheme. Instead of putting up a 10- percent to 20-percent down payment, one can deposit the said amount with Sterling Bank of Asia and avail himself of a zero-interest or low monthly amortization plan with Mazda while his money in the bank earns a minimum of 6 percent per annum.

    According to Sterling Bank president Lambero Villena, “As Sterling Bank ventures on an extensive expansion program in Metro Manila and key provincial cities, we will also embark on developing innovative products that offer optimum yield and convenience for its customers.”

    Sterling Bank of Asia is currently one of the Top 10 highest capitalized thrift banks in the country, is now on its first year, having started only last March, and will open 15 branches within its first year of operation.

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