Topnotch Fe Perez-Agudo (second from left), Hyundai Asia Resources Inc. (Hari) EVP and chief operating officer; and Richard Lee (third from left), Hari chairman emeritus, received the Award of Excellence as the 2006 Distributor of the Year in the Asia & Pacific Region. Also in photo are (from left) Il Sung Seo, president, Hyundai Motor Co. Asia Regional Headquarters; Sun Bal Kim, general manager, HMC International Business Operation; and Young Gil Hyun, deputy general manager, HMC Asia Regional Headquarters.

HYUNDAI Asia Resources Inc. (Hari), Hyundai’s official distributor in the Philippines, conquered another milestone to reinforce its positioning as a globally competitive player in the automotive industry. Owing to a remarkable sales output and overall distributorship performance, Hari was accorded an award of excellence as the 2006 Distributor of the Year in the Asia & Pacific Region by Hyundai Motor Co. (HMC) during the 2007 Hyundai Motor Global Distributors Convention awarding ceremonies held recently in Hawaii, USA.

From among 198 Hyundai distributors around the world, Hari was heralded as Hyundai’s best league of distributors, composed of seven regional winners, representing all seven continents.  The winners were hand-picked by HMC based on rigid selection criteria involving various distributorship operations in the area of sales, service, parts and dealership-enhancement programs.

“We, at Hari, are very much honored that Hyundai Motor Co. recognizes us as a strong partner in building the Hyundai brand at a globally competitive stance.  Our second win as Distributor of the Year is a testament of the Filipinos’ rising level of confidence in the Hyundai brand and Hari’s strong hold on a sizable market share in the Philippine automotive industry,” said Fe Perez-Agudo, Hari EVP and chief operating officer.

Currently the country’s Top 5 automotive brand, Hari’s second win of the coveted Distributor of the Year award is the reaffirmation of Hari’s continuing upward momentum, hallmarked by as much as 46-percent growth in sales, based on January-to-October 2007 Campi year-to-date report, compared with the same period last year, cornering a 7-percent market share.  The improved level of the Filipino consumer’s confidence in the Hyundai brand is also precipitated by a 90-percent loyalty rating for genuine Hyundai parts and accessories, and by world-class operations that have earned for Hari dealerships the prestigious Elite Award in 2006.

With Hari’s resolute commitment to excellence and the utmost in quality and customer-centric marketing ethic, the resulting pay-off has become not only rewarding but motivating as well. 

“They say that you’re only as good as your last performance.  The recent accolades that have been added to our stellar roster of achievements serve as a reminder for Hari to remain steadfast with our quest to drive our way to the customer’s heart and mind,” concludes Agudo, beaming with pride as she maps out next year’s strategies for another shot at victory.

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Hyundai Asia Resources Inc. reigns as 2006 distributor of the year

HYUNDAI Asia Resources Inc. (Hari), Hyundai’s official distributor in the Philippines, conquered another milestone to reinforce its positioning as a globally competitive player in the automotive industry.