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    Showtime. Tradeshow International Inc. president Sophie de los Santos (right) at the Manila Auto Salon 2007 NonoyLacza

     
    Manila Auto Salon sweeps

    autophiles off their feet

     
    By Lorenz Nipales
     

    AS heavy as the rain was last weekend, car buffs trooped yet again to another prestigious motor show in the Metro—the Manila Auto Salon (MAS) 2007, which was staged at the SMX Convention Center at the SM Mall of Asia.

    The event, which ran from November 14 to 18, featured the Philippines’ largest automotive aftermarket show in a newly built 9,130-square-meter area, wherein more than 170 cars and small trucks went on display. Exhibitors and participants included different car care and accessories retailers, car clubs and associations, tuning workshops, motorsports societies, custom makers and the like.

    The event proved that Filipinos are real, natural-born car lovers, as implicitly proven by the extensive number of aftermarket products that are available and sold today, as well as in the way “autophiles” treat their alter egos—their wheels—with utmost pamper, care and affection as if they were a family member. They regularly clean their cars and dress them up to make sure they remain glance-and-road-worthy all the time.

    Cadillac sedan(top).A reminder of how times have truly changed and  Volkswagen Karmann Ghia. A sight reminiscent of classic motorsports. --Lorenz Nipales

     

    Tradeshow International Inc. (TSI) is the organizer of MAS 2007, the current incarnation of the Custom Car and Sport Truck Show, which began more than a decade ago. This year’s event also marked the launch of the Philippine Automotive Aftermarket Industry Association (PAAIA), which is geared toward promoting the sale of safe and quality vehicle accessories and parts in the country. PAAIA is comprised of key players who are involved in the manufacturing, remanufacturing, distributing and retailing of vehicle parts, tools, equipment, accessories, chemicals and services not offered by car manufacturers, otherwise known as the aftermarket industry.

    Sophie de los Santos, TSI president, said PAAIA will pave the way for aftermarket players to come up with a collective voice in representations with government agencies and foreign counterparts aimed at pursuing economic development.

    “As a single voice of the automotive aftermarket suppliers in the country, PAAIA, for one, will need the government’s support on matters of legislations as far as restrictions and regulations on automotive repair and enhancements are concerned. There will be issues on import and export taxes, too,” added de los Santos.

    Aside from the launch of PAAIA, there were also must-see activities held throughout the show’s four–day run. A crowd-drawer was the “Garage Tech Sessions and Workshop,” which were undertaken by the country’ stop engine tuners, such as a talk on nitrous, turbo and suspension upgrades by Speedlab; “Drifting 101” by Burnt Rubber Productions; “Diesel Tuning” by 199 Off-Road House; “Tips on SUV Maintenance” by Manila Off-Roaders Inc.; “Prepping Your Car for Slalom Motorsports” by Race Motorsports Club; and many others.

    The Ultimate Tuner Award and launch of the Formula Ford Asia were part of the event’s highlights. There was also the search for the MAS Race Queens, which this writer actually missed. MAS 2007 was more than just your typical car show, and for this reason people should not miss succeeding editions.

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