20th Philippine

Ad Congress

THE creative team of BBDO Guerrero Ortega celebrates after bagging the Araw Agency Award. --HENRY EMPEÑO

TEAM McCann Worldwide Philippines does a presentation that wins the top prize in the awards night’s “survival parade.” --HENRY EMPEÑO

SUBIC BAY FREEPORT—The recently concluded 20th Philippine Advertising Congress, which broke all manner of records—including the number of delegates, surfeit of speakers, and diversity of topics dissected and made plain—has served as a defining experience to each of the 3,340 attendees of the myriad challenges and opportunities looming in the horizon of their industry. The future is here, almost all of the speakers seem to say to the delegates in chorus.

And the future is—digital.

SU BIC BAY F R E E -PORT—After a month of excr uciating suspense, winners in the advertising industry’s most prestigious competition, the Araw Awards, were finally announced on Saturday, on the last day of the 20th Philippine Advertising Congress at the Subic Bay Exhibition and Convention Center.