An ad campaign created by a Filipino for a Malaysian advertising agency won a silver trophy in the 2007 London International Advertising Awards, one of the world’s most prestigious awards competitions next to Cannes, D&AD, Clio and One Show. The awards ceremony was held on November 12 at London’s famous Hippodrome.

Roger Pe, executive creative director of an advertising agency in Malaysia and now based in Ho Chi Minh City in Vietnam, won the award for an entry that competed against more than 15,000 ads from around the world.

The Filipino entry was a three-series poster outdoor campaign created for client Unza, makers of Prefers Shampoo, which sold on a platform that strengthens hair. A razor, a pair of scissors and a trimmer dominated each individual poster. To dramatize the brand’s selling proposition, each poster was hanged in supermarkets and groceries using an almost invisible wire that resembled a hair strand. The wire was positioned on the sharpest edge of the three hair-cutting tools to attract passersby.

The same campaign was a finalist in this year’s Cannes, won a Merit Award in the One Show, a bronze in the multinational network’s worldwide creative competition and was also a finalist in Cannes of Asia—Asia Adfest.

The awards show only gives out gold and silver trophies in each category. The rest are rewarded finalist citations.

For more than 20 years, the London International Award honors prominent works in advertising, design and digital media. Its highly coveted “winged man” London International Ad Award trophy has become one of the world’s icons for creative advertising excellence. Its distinguished jury panel is composed of the most talented and mostly-awarded professionals in their respective markets around the world.

What’s so new about the “marketing concept”? The term has been discussed and written about so much that the uninitiated might be forgiven for assuming that the marketing concept is a dramatic and revolutionary theory that has recently burst upon the management scene; actually, of course, most of the ideas it embodies have been around for some time. What is new—at least for some companies—is the emphasis on making Customer Relationship Management (CRM) a central part of the business philosophy of the company and elevating the marketing function to a preeminent position in the organization.

An ad campaign created by a Filipino for a Malaysian advertising agency won a silver trophy in the 2007 London International Advertising Awards, one of the world’s most prestigious awards competitions next to Cannes, D&AD, Clio and One Show. The awards ceremony was held on November 12 at London’s famous Hippodrome.

When Bubuwit was asked the difference between a good team and a great team, Bubuwit replied promptly, “discipline.” With the discipline should come a warm concern for people.

Now’s your chance to meet one of the greatest living postmodern authors, Neil Gaiman, who is returning to the Philippines this week to speak at the 20th Philippine Advertising Congress, and will also be having a special book reading just for his fans.

Since it first aired two months ago, 103 ˝ Max FM (103.5 Max FM) brings fun onboard and relevant information on air to listeners who want more than just an alternative lifestyle.