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It is a
fascinating situation that “experts” have such a
difficult time figuring out the Philippine economy. What
is it that makes our social/economic environment so far
outside the conventional wisdom of analysts who observe
our economy?
I ask
this because of yet another review of the Philippines by
JP Morgan economist Sin Beng Ong. From the Philippine
Star newspaper: “Despite the surge in the country’s
gross domestic product, economists are saying that the
consumer-led growth is hollow and has no real impact on
the economy’s productive capacity.”
This
statement that the Philippine consumer demand has no
impact on the gross national product (GNP) is nothing
less than amazing. Let me tell you why.
In a
very real sense, only consumer spending drives the
Philippine economy. The most visible indication of its
growth is found in the earnings reports of publicly
listed companies. What blue-chip company derives its
income from any source other than the purchases by tens
of millions of Filipinos? PLDT, Globe, Manila Water,
virtually every one of the blue-chip stocks, excluding
the property companies, are dependent on Filipino
purchasing.
Every
dollar remitted by an overseas Filipino worker (OFW) and
every dollar brought into the country by the outsourcing
sector goes directly into purchasing from Filipino
companies. Granted that the Philippines is not the
manufacturing powerhouse of Asia and we import a
sizeable portion of consumer goods. However, based on
the balance of payments, the Philippines is not
experiencing a huge cash drain. In other words, the
money that Filipinos are spending is, for the most part,
staying in the country.
Another
factor that seems to baffle economists is our inflation
rate. I guess they are thinking that because of the
rapid increase in growth, inflation should also be
rising. The conclusion Ong makes reveals a lack of
understanding of this economy. The Philippine Star
continued: “Ong said broad inflation rate had been low
not just because of the strength of the peso but also
because there was no pressure on the demand side. So
inflation will continue to be low. There is no
second-order pressure outside of the energy sector
because demand simply isn’t there.” Wrong. Sorry, you
do not have a clue how things work in the Philippines.
Remember
what I have said in the past about Filipino companies
having very high operating profit margins. At every
stage of the manufacturing/distribution chain, high
margins are added to the price. Let me give you a very
simple example.
Go
shopping in Divisoria or Quiapo and compare prices with
the department stores, malls or even your sari-sari
store. A P10 toy in Divisoria, which is probably first
bought at P5, winds up selling for P30 or P40 or more by
the time is gets to the malls, even the lower-end malls.
You know as well as I do that by shopping around, you
can make substantial savings on a very wide range of
products. Again, the reason for that is there are
substantial margins built into the distribution chain.
So why is inflation not a problem? Because Filipino
businesses are not locked into small profit margins and
can easily and quickly adjust prices to ensure that
goods move. This inherently keeps inflation in check.
Now Ong
goes into something a little more complicated, and his
conclusion is no less than astounding for an “expert.”
“Ong
noted that the country also has a wide gap between
savings and investments, indicating that investments are
being financed largely by foreign borrowings instead of
internally generated funds.” Ok. Maybe. Let’s see what
that means. “According to Ong, there is strong liquidity
but this is not being mobilized into savings and
investments. Moreover, he said, credit demand had been
dominated by real-estate and personal loans with very
little showing by the manufacturing sector.” No one ever
said that the Philippines is a manufacturing-based
economy. However, so what? If wealth can be created
taking pizza-delivery orders from the
United States,
that wealth is no less legitimate. If we are creating
wealth from the sweat of OFWs, it is still wealth. If
the Philippines makes money designing software for
online gaming companies in Japan and Korea, then enjoy
the prosperity.
And
Ong’s conclusion? “We are not sure why the GDP is so
strong despite the yawning S-I [savings-investment]
gap.” There you go. They do not have a clue about what
drives this economy and what makes it thrive. At the end
of the day, another expert runs his numbers against his
traditional models and walks away scratching his head as
to why the Philippines can have a growing economy.
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