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    Time stops at Toyota Techno Museum
     
    Text by Al S. Mendoza
    Photos by Popong Andolong
     

    DO you know that the body of the first ever Toyota vehicle was made of wood?

    Did anybody tell you that the founder of Toyota never thought of becoming a carmaker?

    And, yes, who among you ever heard of the name Toyoda?

    You will find the answers in Nagoya City, Japan, in a place called Toyota Techno Museum.

    Favorite compact of all time The 1967 Corolla

     

    Okay, let’s go to Nagoya.

    Nagoya is in the heart of Central Japan and is now one of Japan’s key industrial zones.

    Found in Aichi, Nagoya is the region’s economic and cultural hub and forms the core of industry and tourism of the Aichi Prefecture.

    But more than anything else, Nagoya is well-known for car manufacturing and ceramics industries.  The city is beside Toyota City, where the head office of the Toyota Motor Corp. is located.

    If a visitor doesn’t have time to tour Toyota City, the best substitute for the trip is the Toyota Techno Museum, which is also known as the Commemorative Museum of Industry and Technology.

    Wondrous sight The Model G automatic loom invented in 1924 by Sakichi Toyoda (father of Kiichiro, founder of Toyota Motor Corp.) is the first exhibit one will see upon entering the Toyota Techno Museum.

     

    Luckily, this writer was with 18 other Filipino motoring journalists invited by Toyota Motor Philippines (TMP) to the just-ended Tokyo Motor Show.  And all 19 of us could only happily blurt out ahs and ohs once we were herded to the Toyota Techno Museum by TMP first vice president Danny “Sir John” Isla and TMP public relations exec Elijah Sue Marcial.

    Okay, before we proceed, what’s the relation of Toyoda again to the word Toyota?

    Toyoda is the founder of Toyota.  How Toyoda became known as Toyota in the present-day motoring business was a result of a writing contest put up by Toyoda among high school students in 1937 to suggest an appropriate name for a Japanese-made car.  The word “Toyota” came out the winner.

    But oddly enough, Sakichi Toyoda, born in 1867, and the patriarch of the Toyoda clan, was never into the car business; he was in the textile industry.  In 1924, he invented the Toyoda Model G Automatic Loom.  In 1929, Toyoda sold the automatic-loom patent to a British company. 

    Form and function AA Sedan prototype

     

    It was not Sakichi Toyoda who founded the Toyota Motor Corp.  It was his son, Kiichiro.

    In 1930, Kiichiro Toyoda started research into a small gasoline-powered engine. In 1933, the Automobile Department was established at the Toyoda Automatic Loom Works, Ltd.

    Three years later, in 1936, the first Toyota automobile, the AA Sedan, was completed.  The prototype of the AA Sedan occupies the most prominent spot at the Toyota Techno Museum, drawing thousands weekly of yen-paying tourists—both of the local and foreign variety.  (Of course, by way of paying homage to the man who started it all, the elder Toyoda’s loom technology is the first highlight of every tour at the Toyota Techno Museum.)

    In 1937 the Toyota Motor Co. Ltd. was established, coinciding with the launch of the AA Sedan.  In the recent Tokyo Motor Show, this writer was witness to the accent on the 70th year of the launch of the first ever Toyota vehicle—the AA Sedan.

    Knock on wood A scene depicting how the first Toyota sedan, the AA, was made using a wooden frame.

     

    At the Toyota Techno Museum, you are practically lost in the magic of time.  You experience the enchanted luxury of being brought back to the glorious past of the Toyota empire—how the first Toyota car was conceived, built and rolled out of the assembly line. 

    “This is one tour that every car enthusiast must never miss when in Nagoya,” said my editor here, Popong “Popsee” Andolong.

    At the Toyota Techno Museum, the first Toyota shop where the first Toyota vehicle (AA Sedan) was built, had been recreated and restored to its original structure—brick by brick, tile by tile.  It’s a beauty of lasting splendor.

    The two-story museum will thrill you with the many original make of the all-time Toyota bestseller, the Corolla, and the Toyota all-time luxury car, the Corona, on display all-year-round.  The Celica and Toyopet also occupy center stage.

    The first Corolla unleashed in 1967 is there in its shining glory. 

    Engines of different make, including that of Toyota’s Formula One, are all there—even those used in army trucks used in World War II.

    So thoroughly complete is the Toyota technology from its early beginnings to the present that the Toyota Techno Museum is a veritable feast to the eye.  Like a first kiss, my experience there will forever be etched in the slum book of my mind.

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