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  Perspective
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Monday to Friday,
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Welcome to BusinessMirror.com.ph, the online presence of BusinessMirror, the daily broadsheet founded in October 3, 2005, which is the latest in the stable of an old, experienced publishing family, the Cabangon Chuas.

BusinessMirror, the name, signals the paper’s commitment to provide people with a broader look at the nation’s business in these challenging times. In a word, this means it covers not just economies or industries or companies or markets, but all the people and elements whose dynamics influence developments, movements and trends. Beyond policies, it raises for the reader the question, ‘What does this mean to me?’ Beyond statistics, it provides the means to understand why data and related information are what they are, what they mean in concrete terms and what are the challenges they pose.  Beyond government goals and targets, it provides readers an idea of how exactly such can influence their personal objectives and directions. BusinessMirror provides as well the means for interaction at every level, across all fields: government with private sector; policymaker with ordinary citizen; corporations with workers; executives with subordinates; big business with small business; entrepreneurs with fellow entrepreneurs: the encounters are limitless and, mirrored here, provide the dynamism that makes coverage so much more exciting and far broader than that of an ordinary business paper.”

What you get with BusinessMirror

YOU get the “best-looking,” best edited front page, with top news in business and finance and, yes—even political news with an impact on the pocket—going hand-in-hand with newsfeatures that present the trends here and abroad way in advance.
           
The front-page signature teaser atop the masthead sums up with amazing visuals the day’s offering in “Perspective,” that unique page that gives readers a front seat to the day’s biggest developments here and abroad, either as a raging issue debated in symposium type; or an investigative newsfeature; or an in-depth look at breaking news, sometimes just before it even happens—all to provide a clearer, broader understanding of the news.
           
Cutting-edge reportage comes from a staff of veteran reporters, correspondents and photographers; their work in tandem with the output of such respected news organizations as Bloomberg, Associated Press, the Washington Post-Los Angeles Times News Service, and the New York Times News Service.
           
Here at home, it is in a content-sharing partnership with the respected ANC news channel of ABS-CBN.         
           
The collaboration with global partners also allows it to give readers exclusive treats such as the “Monday Morning” service featuring short, practical advice to businessmen, from Harvard Business School; and the “Winning” column of former General Electric CEO Jack Welch and his wife Suzy, the former editor of Harvard Business Review.
           
BusinessMirror has its own homegrown “treats,” notably the monthly Jobs Advertising Monitor (JAM) by its topnotch Research Staff, which provides business, policymakers and planners, and labor timely information on how job ads signal where the economy is going—the data come with incisive, comprehensive analysis.

Companies and Markets

BEYOND the graphs and logos, there’s an exciting world where BusinessMirror takes the reader—a looksee at boardroom goings-on, at how companies big and small plot corporate strategy and investment moves, how markets respond to the political and social environment. Besides the news, some of the juicier details of these are found in columnist Margie Jao-Grey’s “Not Business As Usual.”
           
With its other columnists (Emeterio Sd. Perez, SEC Commissioner Jesus Martinez) Business­Mirror features in-depth discussions on regulatory policies that affect business—serving as a watchdog of the watchdog, giving timely commentary on the way government bodies deal with specific company issues, their implementation of policies that affect the very operations of companies, especially those that serve as drivers of the economy.
           
Key developments and issues in Shipping and Logistics may be found here as well.
           
Best practices of companies and significant achievements of those who propel the private sector are featured  prominently in both the daily and its weekend folio, “Personal Fortune.”

The Economy

In keeping with the ideal to provide an expansive view of the nation’s business, “The Economy” features not just the hottest news on the most important economic developments but their implications as well. And more, it alerts readers to economic trends, helping people plan. It provides a picture of what’s going on in the rest of the economy beyond the central business districts, what sectors are booming or failing and why, and what interesting developments are driving the regions.
           
Once a week it features the Department of Trade and Industry’s helpful Price Monitor on staples; and a column that provides consumers with actual cases, the regulations that govern them, and what to do.
           
Ah, Life!

The lifestyle and entertainment sections offer a full range of news as well as columns from some of the finest writers and experts in their own field: Frank Borja for Design and Space; Alice Guillermo for Art; Frederick Peralta for Fashion and Style; Jet Valle for Entertainment; Tito Genova Valiente for Culture and Academe; Ma. Stella Arnaldo for Relationships; Francine Medina-Marquez for Parenting; and Cricket Tantoco, sharing her interesting and incisive insights on anything about business and the business of life.

Sports

Find out why it’s the most-imitated sports format in town: watch athletes flying out of pages; read tightly written but complete stories capped by catchy headlines with that irrepressible wit; and enjoy columns written by the pros, but sans the self-conscious tone of “experts.”
           
BusinessMirror Sports veers away from the boxed-type and out-of-the-production-line sports pages typical of traditional dailies, focusing on A-sports ranging from football, golf, badminton, polo and equestrian to even rugby and cricket.
           
And, as readers would say, it’s the most “global-oriented” sports page in town—a treat to those who don’t have the time to be running after the TV news, or want to save on having to buy foreign publications for their updates.
           
Motoring

If Sports pages keep you on edge with excitement, the Motoring section, edited by multiawarded driver Popong Andolong, will send you literally rocketing off with its timely, complete, clear coverage of anything and everything in the car industry and on related issues such as road safety, traffic schemes, fuel R&D.

Special Sections

Besides Motoring, special sections on Infotech, Science, Environment and Properties also provide readers with timely, interesting information.

Opinion

From the “dean,” literally, of political analysts, Luis V. Teodoro to John Mangun, the sought-after veteran watcher not just of the stock market but of the economy in general, BusinessMirror columnists complement the cutting-edge reporting with their timely commentary.
           
There’s also A-1 expertise: on intellectual property-rights issues, for instance, no less than the director general of the Philippine Intellectual Property Office, Atty. Adrian Cristobal Jr., does the explaining to BusinessMirror readers.
           
Besides the regular columnists (Raul Valino, Lito Gagni, Jonathan de la Cruz), rotating columns from prestigious partners round up the coverage: the Asian Institute of Management and the Registered Financial Planners Institute.
           
Why, we even asked priests (Msgr. Sabino Vengco, Fr. Anton Pascual) to share their insights on the business of living good, worthy lives.

THE STAFF
Publisher
  T. Anthony C. Cabangon
Editor in Chief
  Lourdes M. Fernandez
Managing Editor
  Vladimir S. Bunoan
News Editor
  Dionisio L. Pelayo
Senior Editor
  Leah B. del Castillo, Gerry N. Zaragoza, Eduardo J.E. Lacson

Section Editors

  Gerard S. Ramos, Lorenzo M. Lomibao Jr., Lyn B. Resurreccion, Emeterio Sd. Perez, Robert J.A. Basilio Jr.
Research Chief
  David L. Llorito
Art Director
  Eduardo A. Davad
Chief of Photographer
  Romeo B. Florante

Chairman of the Board
 

Judge Pedro T. Santiago (Ret.)

President
Benjamin V. Ramos
VP-Finance and Administration
Santiago G. Cabangon
VP-Corporate Affairs
Frederick M. Alegre
VP-Circulation
Antonette C. Reyes
Advertising Sales Manager
Marvin N. Estigoy

Online Editor
 

Ruben M. Cruz Jr.

Systems & Network Administrator
 

Sean B. Castro

WEB Master
Eric C. Losloso
 
BusinessMirror is published Monday to Friday by the Philippine Business Daily Mirror Publishing, Inc., with offices on the 2nd Floor, Dominga Building (Annex), 2113 Chino Roces Avenue corner De La Rosa Street, Makati City, Philippines. Tel. Nos. (Editorial) 817-9467; 813-0725; 817-8407; 812-1691. Fax line: 813-7025. (Advertising Sales) 817-5351; 817-1351, 817-2807 and +639228909088. (Circulation) 893-1662; 814-0134 to 36. E-mail: news@businessmirror.com.ph
 

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