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Entombed
with the explosion-related deaths in Glorietta 2 are the
hopes and aspirations of several small tenants in the
mall who were looking forward to brisk sales this
Christmas. This is something that tenant Ayala Land must
address promptly, given the decline in consumer traffic
to the mall in the aftermath of the deadly explosion
(casualty toll: 11 dead, more than 100 wounded) that is
now being touted as due to an accident caused by a
deadly combination of methane and diesel fumes.
In
stock-market lingo, there is that truism: “once burned,
twice shy,” which means that those who got clobbered in
the purchase of a particular stock would now think twice
before reinvesting their money in the same stock.
Erstwhile Glorietta mallgoers or patrons are now
avoiding the place, having become paranoid about the
possibility of another blast occurring in the mall.
It will
take some time for that fear to go away and, in this
case, Ayala Land’s response to the loss of consumer
traffic is commendable, as far as the kiosk owners are
concerned. Reports have it that the Glorietta tenant is
coming up with rent holidays for the kiosk owners in the
mall.
But
Ayala Land has to do more. Aside from coming up with
various marketing come-ons to reattract mallgoers, it
must also address the fear factor that has been
engendered by the killer explosion.
The
emotional impact of the disaster—highlighted in the
blogs that can be accessed through writer Manuel Quezon
III—is so strong that it has effectively stifled the
urge to go shopping at the Glorietta malls.
Also,
Ayala’s communications people must wake up; they must
accept blame for their failure to give the people,
especially those directly affected by the blast, the
information that was badly needed for their peace of
mind. Just two days after the explosion, a radio anchor
wanting to get the side of Ayala Land on certain aspects
of the disaster as part of continuing news coverage was
told that the communications people of the tenant were
unavailable as they were in a meeting on the “crisis.”
If the
unavailability of the
Ayala
Land
communications people was meant to be a “strategy,” it
was a wrong one. It was a disaster, to say the least,
because it opened the tenant to a lot of speculations,
including a cruel and perhaps unfair one that it was
hiding something.
What
Ayala Land probably needs at this point, aside from
experts who could address the fear factor that resulted
from the explosion, is a group of communications wizards
that could immediately assess “crisis situations” like
what happened and address the public demand for
information right away.
Halloween candy
That was
a timely reminder from Sen. Mar Roxas II, also dubbed as
“Mr. Palengke,” for parents to be wary of tainted
candies that could be used as part of the Halloween
trick-or-treat tradition. “This is as good a time as any
to reiterate the earlier warnings of Bureau of Food and
Drugs [BFAD]” the senator said, noting that the BFAD
recently issued an advisory on White Rabbit Creamy
Candy, Fat and Thin Lo Han Kou Pei Pa Koa Candy and
other specific brands of candy and food products that
have been found to contain formaldehyde.
“Don’t
be tricked or spooked this Halloween. Just keep in mind
the latest advisories from BFAD, and be vigilant against
specific candy products that may pose health risks to
children,” Roxas said. For him, it is incumbent upon
retail and wholesale outlets to work closely with the
BFAD to ensure that none of these unsafe food products
reach consumers. He also urged sari-sari store owners to
post all BFAD advisories on unsafe food products in
conspicuous places.
Consumers—particularly parents—play an equally important
role in keeping such unsafe food products away from
their children. The senator called for public vigilance
especially on certain brands that BFAD has identified to
be dangerous not only to the health of children but also
adults. The senator is expected to file an appropriate
bill that would tighten the supervisory powers of the
BFAD so that tainted goods are inspected at the piers.
Roxas
noted that the BFAD earlier issued a warning on various
food products being sold that have been repacked by
unauthorized entities, and encouraged the public to
purchase food products only from establishments with
proper business and sanitary government permits.
The
senator should go beyond this admonition; he should seek
severe penalties for those in the repacking business who
knowingly bring in “expired” goods and repack and sell
them at a lower price. Consumers’ interest should be the
primary consideration of frontline agencies that
supervise food imports.
E-mail: hugagni@yahoo.com |