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SO
publicly rubbing Jennifer Lopez’s booty turned out to be
bad for business.
That’s
the news flash from Ben Affleck, formerly of Bennifer,
who’s been publicly acknowledging the carnage his former
romance wreaked on his career as he sets about trying to
get the public to focus on his upcoming directorial
debut, Gone Baby Gone. “I ended up being in a
relationship with somebody, and being in that
relationship ended up poisoning the box office,” he has
been quoted as saying, one of a spate of mea culpas the
star has issued.

Well,
Affleck can stand in line with the other stars who’ve
learned the hard way that audiences often scorn stars
who romance a little too publicly. History is loaded
with movies sabotaged by celebrity affairs, and now the
Internet has made the peril even more potent, as any
hint of celebrity canoodling rockets around between the
Ivy and Mumbai in a matter of seconds. For every High
School Musical, a juggernaut that seems to have
prospered from the love of duo Zac Efron-Vanessa Hudgens,
there’s Proof of Life, Marrying Man and
the infamous 1963 film Cleopatra, which nearly
bankrupted the studio that made it.
Upcoming
films that will have to face this potential celebri-terrorist
threat include Rendition, out later this month,
starring reported lovebirds Reese Witherspoon and Jake
Gyllenhaal, who’ve taken pains not to appear together.
(Fortunately, they don’t have one scene together in the
movie, so audiences won’t have to contemplate the
film-reality disconnect.) There’s also Stop Loss,
which arrives next March, the film in which Ryan
Phillippe allegedly engaged in the off-screen romance
with costar Abbie Cornish that sparked the dissolution
of his marriage to Witherspoon.
Here’s a
list of films affected by celebrity romance and how the
projects fared in the wake of amour:
MISSES
Cleopatra.
It was on the notorious 1963 film that star Elizabeth
Taylor met future husband Richard Burton, and their
adulterous romance provoked headlines and moral outrage.
The film’s budget ballooned from $2 million to $44
million, about $275 million in 2007 dollars, making it
one of the most expensive movies ever made.
Proof of
Life.
The on-set romance between married Meg Ryan and Russell
Crowe led to a nasty spate of press, and the film
tanked, grossing only $32 million domestically. Ryan’s
career hasn’t yet rebounded from the destruction of her
wholesome girl-next-door image.
Marrying
Man. It was on this star-crossed 1991 film that Kim Basinger fell
in love with Alec Baldwin. The film bombed, earning only
$12 million. The resulting marriage bombed, too, leading
to one of the most acrimonious divorces in celebrity
history.
Gigli.
This
2003 misfire gave birth to Bennifer, the coupling of Ben
Affleck and Jennifer Lopez, and grossed a measly $6
million at the box office.
Stromboli. This 1950
Italian neorealist film was never meant to be a
box-office juggernaut, but it did lead to the derailment
of Ingrid Bergman’s career, after the already-married
star fell in love with director Roberto Rossellini and
became pregnant with his child. The scandal led to
Bergman being denounced on the floor of the US Senate by
Sen. Edwin C. Johnson, who declared her “a horrible
example of womanhood and a powerful influence for evil.”
Although Bergman’s subsequent marriage to Rossellini
didn’t survive, her career recovered and she won an
Academy Award for 1974’s Murder on the Orient Express.
(Actually, she recovered much earlier, having won her
second Oscar Best Actress for 1957’s Anastacia—Ed.)
HITS
Mr. &
Mrs. Smith.
This is the movie that spawned Brangelina. When Brad met
Angelina and the sparks—fueled, no doubt, by a canny
public-relations campaign in which they refused to
confirm their romance—made the box office sizzle and led
to a worldwide take of $478 million. However, it remains
unclear how the media frenzy is affecting their
subsequent careers: So far, Pitt’s earned an art-house
hit with
Babel, a commercial hit with Ocean’s 13 and a seeming flop
with The Assassination of Jesse James by the Coward
Robert Ford. Jolie’s subsequent films, A Mighty
Heart and The Good Shepherd, have both proved
commercial disappointments.
High
School Musical (1 and 2).
There’s no doubt that these Disney TV movies have become
an international phenomenon. On opening weekend in the
US, High School Musical 2 garnered more than 30
million viewers. |