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    Hitachi unit expands operations in Subic
     
    By Henry Empeño
    Correspondent
     

    SUBIC BAY FREEPORT—Hitachi Terminals Mechatronics (Philippines) Corp. (HTMP), one of the biggest exporters in this free port, said it is expanding its operations as it still expects growth in the market for its industrial electronics products worldwide.

    The firm, which manufactures automated teller machine parts and card readers, broke ground last week for a new warehousing facility to be built at the Japanese-owned Subic Techno Park (STEP) here.

    Hitachi Terminals had previously invested $12 million for its manufacturing plant here, but company president Kiyotaka Adachi said the new facility will make the firm more competitive, allowing it to target more markets worldwide.

    The groundbreaking ceremony was witnessed by Kazuya Hori, vice president of Hitachi Omron Terminal Solution, HTMP’s mother company; Takashi Jinguji, managing director of Asia Hitachi Transport, other Japanese business executives based at the technology park, and senior deputy administrator Ramon Agregado of the Subic Bay Metropolitan Authority (SBMA).

    Hitachi’s warehouse project came at the heels of a record-breaking export production last year, when the firm sent out a total export value of $54.21 million.

    The record accomplishment, which Adachi said came after “a lot of effort and hard work,” made Hitachi Terminals the third-biggest exporter in the Subic Bay Freeport in 2007.

    Adachi said the construction of a new warehousing facility “is part of our business strategy to control cost and to improve our efficiency.”

    “Hitachi Terminals is competing hard to gain lead commission in quality cost worldwide. This project is a sign that our company is willing to compete strongly in the world market,” he added.

    The company opted not to provide details on the project, although officials said the building will have a total floor area of 3,564 square meters.

    The new facility will receive components for stocking, inventory control and handling of materials for production. It will also be used for “picking” or the withdrawal of parts to be delivered either for production or for shipping.

    Agregado noted that aside from being the third-biggest exporter last year, HTMP was also Number 8 among Subic’s biggest importers, with a total import value of more than $24 million and also the eighth-biggest employer with a total of 703 workers.

    Agregado also noted that Hitachi was one of the two Subic firms to pioneer in “Ecoprofit” practices here, which involved the adoption of innovative, integrated and environment-friendly technologies.

    Hitachi officials said that by applying Ecoprofit principles, the company was able to save millions of pesos in power and water consumption. Among the Ecoprofit practices the company adopted were the use of auto shutoff water faucets and low-wattage fluorescent bulbs, mandatory turning off of lights and airconditioning systems during break time, and the promotion of a paperless, pencil-less office through the use of intranet computer networks.

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