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    How to teach pride in ‘dirty work’
     

    Managers in occupations that the public considers repellent can use an array of techniques to help their employees cope with and indeed feel proud of their work, according to a study that drew on interviews with 54 managers in 18 stigmatized occupations, including exterminator, “exotic” entertainer and prison guard.

    Perhaps the most potent method is to develop an occupational ideology that confers a more positive image on the work by reframing it, according to Blake E. Ashforth of Arizona State University and three coauthors in the February 2007 Academy of Management Journal. A manager at a pest control company, for instance, might emphasize the value of the knowledge that exterminators acquire. Managers can also help employees establish social buffers in the form of professional associations, or informal groups of co-workers and friends or family members who understand the work. As one manager of morticians said in an interview that was part of the study, “You go to...a national convention and you find out everybody’s in the same boat.”

    A third tactic is to provide training on how and when to confront clients and the public to challenge their perceptions of the job. A fourth is to teach how and when to use defensive tactics, such as avoiding specifics during conversations with outsiders. The manager of an abortion clinic, for example, might advise staff members to say that they work “in women’s health care.”

    The study also found that the organization as a whole can do things to protect employees, such as training them to deal with antagonistic members of the public, providing tours if appropriate to dispel suspicion about what goes on behind closed doors, rotating individuals out of particularly stigmatized tasks and providing “backstage” areas such as lunchrooms and lounges where workers can step out of character and unwind.

    The authors note, however, that because some of these tactics are based on an us-versus-them view of outsiders, managers need to be careful not to decrease respect for clients and the public in the process of increasing workers’ occupational self-esteem.

    Most of the interviewees believed that society misunderstands their occupations and considered the stigma on their work to be unjust. In fact, when asked if they would recommend their occupations to their children, fewer than 20 percent said no. That suggests a refreshingly positive view of jobs that, as the authors put it, society often “necessitates but then sanctimoniously disavows.”

     

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