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PARIS—Beneteau
SA, the world’s biggest sailboat maker, has seen a
decline in orders this year amid the worldwide financial
crisis, chief executive officer Bruno Cathelinais said.
“People
are afraid’’ everywhere, Cathelinais said in a phone
interview. “They have been wondering what will happen to
the money they have in their bank accounts.’’
Orders
“seem to be lower” this year compared with the same
period last year, he said, adding that the numbers
aren’t directly comparable as distributors now place
orders only for the boats for which they already have
customers, instead of for the boats they expect to sell.
Boat
makers such as Beneteau and smaller rival Poncin Yachts
have been hurt as the credit crunch turns customers away
from more expensive leisure activities, such as sailing.
Clients are placing fewer orders as they adopt a
“wait-and-see attitude’’ amid the global financial
strife, although this attitude “may not last long,”
Cathelinais said.
“There
is a lack of visibility for 2009,’’ said Gregory Jette,
an analyst at Jefferies International Ltd. in Paris who
has a “buy” recommendation on the stock. “I don’t know
anyone who would want to buy a boat in this
environment.’’
The
company, based in Saint-Gilles-Croix-de-Vie, France,
plans to accelerate investments and may consider
acquisitions in coming months, Cathelinais said. The
maker of Oceanis and Cyclades sailboats plans to make
€80 million in investments in 2009, up from €65 million
in 2008, he said. French daily Les Echos reported in
July that Beneteau was planning €75 million in
investments next year.
Beneteau
has said it wants to expand its motorboat division and
start producing wooden homes at attractive prices.
“This
crisis is an opportunity,” Cathelinais said. “We need to
place ourselves in order to better profit once the
crisis is over.’’
Beneteau
makes boats that sell for about €10,000 to €15 million
each. Sales climbed 8 percent to €1.09 billion last
year, the company said three days ago. The first boat
shows of the season, including that of Cannes last
month, was marked by “a good level of attendance and a
very warm welcome for the new models’’ the group
presented, Beneteau said. (Bloomberg) |