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AN
Internet-based mobile auction company from Israel and
the United Kingdom, Bid4Mobile Ltd., will try to lure
the country’s online market of mobile phone retailers,
distributors and wholesalers with its “unique lowest bid
auction system.”
Instead
of giving the products being sold to the highest bidder,
the lowest bidder will collectively set the price of
large tenders. Bidders can watch their bids in real time
and may bid more than once if they see their user names
eliminated from the winning circle before the bidding
period expires. Winning bidders will have the units at
their doorsteps delivered by Le Soleil International
Logistics Co.
“We
discovered that retailers worldwide are not benefitting
from the power of online market, thus, we run a
sophisticated system with low overhead and low margin
base for the large communities,” explained Molti
Elimelech, president and chief executive officer of
Bid4Mobile UK in a speech during one of the company’s
road shows held Thursday at Crowne Plaza.
The
company will buy handsets in bulk from its supplier
alliances Altus Commun2ication and First Asia Mobile
Inc. for Nokia and Samsung units, respectively, then
auction the units—at a minimum of three to five units
and maximum of 100 units at wholesale price. Only
brand-new units and accessories are available for bid.
“We are
the first to introduce Bid4Mobile in Asia before anyone
else does,” Mike Meily, president and chief operating
officer of Bid4Mobile Philippines, Inc. told the
BusinessMirror. “We expect the market response to be
slow at the beginning and a sure thing at a later time.”
Meily
added, “We have lined up road shows in major malls and
hotels in Metro Manila as a strategic marketing
campaign. We believe it’s the perfect time to launch it
[Bid4Mobile] after thorough discussions were done last
May and June. This is a system that is anchored on
convenience, security and transparency.”
Bid4Mobile conforms to the strictest security possible
for all its users. It does not allow users to bid if a
Union Bank account is inexistent; thus, a buyer who
wishes to place a bid must first make out a business
check, power check, regular check or open a savings
account. For dealers, the company gives credit card
payment option for convenience.
“At
lowest bidding price, users will be more attracted;
plus, members of the global community can have access to
mobile manufacturers, distributors and operators as an
advantage,” said Elimelech. |
