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DIGITAL
imaging products provider Epson Philippines Corp. has
introduced its 64-inch-wide large format printer (LFP)
Stylus Pro 11880 to tap multiple graphics services
companies in the country.
The
Japanese-owned company aims to offer the new printing
unit with professional and advanced photographers, fine
art productions, design home and agencies, printing
houses, print for pay businesses and artists who need
large printers to showcase their works in exhibits and
galleries.
“We want
to enhance the printer technology for the printing needs
of the business sector, graphics industry and wide
media,” said Eduardo Bonoan, senior general manager,
division head of sales and marketing for Epson
Philippines during the product launched held at
Marciano’s in Greenbelt 2, Makati City. “The inkjet
[printer remains to be] the industry standard as users
need durability, quality and cost efficiency.”
The
company suggested that magazine and other glossy-rich
publications need not outsource their requirements to
large printing houses in Hong Kong and other parts of
Asia for the Stylus Pro is designed with micro piezo
print head technology and UltraChrome K3 with Vivid
Magenta-an eight-color ink set that enhances color
vibrancies of a printed material. It also automatically
switches colors when printing photo and black inks.
On top
of Stylus Pro’s size and advanced key features, Epson
furthermore claims, their printer is
environment-friendly.
“This
printer prints odorless photos,” said James Lim,
department head, digital imaging group regional branded
product division of Epson Singapore.
The
Stylus Pro will be sold for P895,000. Its 700-milliliter
nine individual high-capacity ink cartridge cost P12,250
each.
The
company is confident to market well the product after
the Philippines has contributed 30 percent of the
business in Epson-Asia-Pacific’s dominance of 80 percent
last year.
“We hope
to sell 10 units by the end of the year among
our various target markets,” Lim told the BusinessMirror. |
