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    Salem maker joins protest against BAT
     
    By Jun Vallecera
    Reporter

    JTI Philippines, a unit of the JTI Group that manufactures the Salem and Winston brand of cigarettes worldwide, registered on Tuesday its protest against the government’s decision classifying a competitor brand as mid-priced rather than premium.

    JTI Philippines vice president and general manager, Hamish A. Moore wrote a letter-protest to both Finance Secretary Margarito Teves and Bureau of Internal Revenue chief Lilian Hefti, saying the excise tax classification of its competitor ought to be reviewed and reconsidered.

    “We would like to express our support to the request of Philip Morris and Fortune Tobacco for a reconsideration of the ruling and respectfully ask the Department of Finance to reverse its decision on the matter,” Moore said in a letter dated September 14, 2007.

    Moore had lamented the DOF’s supposed inability to give him a copy of the controversial decision allowing Pall Mall cigarette maker British American Tobacco to pay excise of only P6.74 per pack instead of P26.06 per pack as others have insisted.

    Moore claimed letting that controversial decision to stand “would have an impact on the effectiveness of Republic Act 9334” that passed in 2004, implemented the following year and envisioned to run its course until 20011.

    He said that law provides for same brands to be treated the same and where there are changes they are to be treated as variants.

    Moore said the competitor, whether its products were locally manufactured or imported from abroad, are to be treated “one and the same thing especially for Philippine excise tax purposes.”

    In short Moore wants Pall Mall manufacturer British American Tobacco to pay excise of P26.06 as premium cigarettes should rather than only P6.74 as supported by the DOF.

    Fortune Tobacco, dominant market player and competitor, also previously protested the DOF ruling appeal for a similar reversal.

    BAT president and general manager Jeremy Flint said he has no qualms about paying a higher excise tax for their products as long as competitors pay the same. 

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