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    Auto industry confident
    of reaching 100,000 sales
     
    By Max V. de Leon
    Reporter

    With another strong performance in August of an 8-percent sales growth, the local auto industry is now just 26,435 units short of finally breaching the 100,000-unit annual sales mark after a decade of trying, with still four months to go.

    The Chamber of Automotive Manufacturers Association of the Philippines Inc. (Campi) reported Tuesday that the industry has sold 73,565 units from January to August, representing a 16-percent increase from the same period last year, and an average 2007 monthly sales of 9,195 units.

    This means that from September to December, the industry only needs to sell an average of 6,608 units per month to reach 100,000 units, something it has not done since 1997.

    But the industry aims to sell 8,600 units per month entering the traditionally peak holiday sales season to achieve its upped target of selling 108,000 units for the year. In August, the industry sold 9,375 units.

    “Once achieved, the industry would have the highest sales in the past 10 years, surpassing the 100,000 mark,” Campi president Elizabeth Lee said in a statement.

    Lee said the success of the 1st Philippine International Motor Show last month will also help the industry achieve this goal as the new and upgraded models displayed there registered bookings, which will eventually be converted to sales in the coming months.

    “The industry expects to continue its growth in the coming months backed by a stable economic environment. The continuous efforts of the government against smuggling will also help support sales from the formal auto sector,” added Lee.

    Sales of passenger cars, which accounts for 35 percent of the market, grew by 4 percent from January to August to 25,670 units, while commercial vehicles AUVs, SUVs, vans, pickup trucks, buses, light trucks and trucks registered a sales increment of 23 percent for the period to 47,895 units.

    Toyota remains ahead of the pack with a seven-month total of 27,037 units, or a 36.75-percent market share.

    Completing the Top 10 are Honda, 11,409 units sold; Mitsubishi, 9,440 units; Isuzu, 6,133; Hyundai, 5,325; Ford plus Mazda, 4,903; Universal Motors, 2095; Columbian Autocar, 1,694; Pilipinas Hino/Suzuki, 1,570, and Nissan Motor, 1,559.

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