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THE
Philippine unit of a Germany-headquartered document and
freight shipper expects a slight improvement in the
country’s logistics market this year, buoyed by the
outsourcing industry and economic expansion.
According to Lawrence P. Llamzon, country manager of DHL
Express Philippines, the domestic logistics market could
expand anywhere from 10 percent to 12 percent, which
could be good for most businesses engaged in shipping
cargoes.
Llamzon
said that the expected expansion—of which DHL claims to
command an estimated 40-percent market share—could boost
the company’s cargo volume by 13 percent for the year.
“A
company always has to grow ahead of the market to stay
viable and competitive. So we are definitely targeting
more than 12 percent,” Llamzon told reporters last week.
To bring
about this growth, the company will establish retail
outlets all over the country and will groom “new growth
channels” to sustain such expansion.
Although
it has already established its DHL Servicepoint outlets
in Metro Manila—a one-stop shop for its customers’
express and cargo delivery needs—the company will soon
put up the same branches in other cities.
DHL’s
local business involves serving semi- conductor
companies—whose products are the biggest Philippine
export—the same market of its competitors such as TNT
Philippines, Federal Express and other smaller players.
However,
Llamzon said the company intends to diversify its
operations to other growth areas to maintain
sustainability and its market leadership.
“This is
why the boom in outsourcing is good for us. There are
more documents to deliver,” he said. “The common
misconception is that DHL only delivers small mail
packets or, at most, boxed parcels weighing about 10
kilograms. We can deliver cargo of up to five tons,” Llamzon said. |
