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    Stock investing in a depressed market
     

    INVESTORS on stocks listed on the Philippine Stock Exchange want to know—if possible but which is not—when a bull market would end and when depressed share prices would recover. Nobody has told them yet the answers probably because no one out there knows when is the first sign of a market debacle that would tell investors it was time to sell to cut or minimize their losses. More often than not—though there is no survey to confirm this—investors are advised only when to buy and when to hold. They are seldom, if ever, told when to sell. Of course, investors should be knowledgeable about the market’s erratic behavior. They have nobody to blame for their losses. Buyers beware remains the rule of the game.

    A year ago, Jose Cuisia, president of Philippine American Life Insurance Co., a unit of American Insurance Group of the US, advised us in an interview that the time to invest is at the age of 30. That could be too young an age for most of us. But his was only a suggestion which he himself followed as he told us he still keeps intact some investments which he has not touched for years now. Yet, he knew fully well when his money is growing—and worst—when he was losing some of it not only to inflation but to unpredictable crisis. Apparently, paper losses do no worry Cuisia, who must be a strong believer in Newton’s Law of gravity that says everything that goes up must come down—and vice versa.  

    **** 

    A stock investor, who prefers not to be named, does not even find time to open the web site of the Philippine Stock Exchange for disclosures filed by listed companies. He simply bases his investment decision on the age-old saying that when blood is on the street, it’s time to buy. Or on instinct that tells him to buy when the prices are low as he did years ago—this was in late 1990s and early 2000s when he sensed share prices were hitting bottom. (Read: Falling because no one knows when prices in a bear market would bottom out or stop bleeding). He had accumulated PSE shares which he bought at less than P300. We only don’t know if he also bought shares in Philippine Long Distance Telephone Co. which tumbled below P200 in 2001. PSE closed on Friday at P800 while PLDT closed the session at P2,595.. Probably, he had not sold his PSE shares hoping to reap big in a 100-percent stock dividend which remains on hold. This investor started with P1-million capital many years ago. As a retiree, he lives on his earnings from his investments on stocks.

    He has such a good grasp of the market: What to buy and when to sell what he buys in the short-term. His portfolio includes stocks for the long haul, the reason he invested in Pilipino Telephone Corp. (Piltel), which he hopes would soon declare dividend as promised by Manuel V. Pangilinan, PLDT chairman and chief executive officer. PLDT is the parent of Smart Communications Inc., which, in turn, owns 100 percent of Piltel. 

    **** 

    Note 1. After seven years and 13 outlets in the Philippines, businessman Hubert U. Young is taking international what he has developed over the years as UCC Coffee concept. His going global started with UCC Café Coffee House 1888 in Walnut, California, which he and his partners launched recently when he went to the US to attend a conference organized by the Specialty Coffee Association of America in Long Beach, as a representative of the Specialty Coffee Association of the Philippines. After obtaining the UCC franchise from the Japanese company, Young put up the first UCC Vienna Café in Quezon City. Founded in Japan in 1933, UCC, which stands for Ueshima Coffee Co., produces coffee beans from company-owned plantations in Blue Mountain in Jamaica, Kona in Hawaii and Mandheling in Indonesia.  

    **** 

    Note 2. HCCA International, a US employer of Filipino nurses, with home office in Franklin Tennessee and offices in the Philippines, the UAE and the UK, has been honored by US Joint Commission of Accreditation of Healthcare Organization (JCAHO) with the coveted Gold Seal of Approval and Certification for its recruitment standards and employment program. The commission is responsible for the accreditation of US health-care organizations, including US hospitals. Over the last 33 years, HCCA International has deployed more than 30,000 health-care professionals with health-care facilities around the world and has managed more than 40 health-care operations with more than 7,500 beds on five continents including past projects such as the King Faisal Specialist Hospital and Research Center in Riyadh, Saudi Arabia, Singapore General Hospital, Brazil’s AMICO HMO and Panama’s Centro Medico Patilla. HCCA International currently represents 50 tertiary medical facilities from California to Florida in the United States. HCCA Philippines hold office at the 33K/T1, in The Enterprise Center, at 6766 Ayala corner Paseo de Roxas with telephone  no.  at 757-1000. It may be contacted through the POEA  at Edsa corner Ortigas Ave., Mandaluyong City, Philippines at 722-1144 or 722-1155.

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