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BEIJING—Twenty-two
Filipino Visa card-holders are in Beijing enjoying the
action in the 29th Olympic Games.
The 22
Filipinos, according to Visa Philippines country manager
Bob Joubert, are among the 6,000 Visa partners and
cardholders, half of whom are from the Asia-Pacific.
“They
have won travel and event packages to the Olympic Games
through the region’s ‘Win A Trip to the Games’
cardholder promotions,” said Joubert. “They, thus, got
the once-in-a-lifetime opportunity to attend the Games.”

VISA has chosen Jackie Chan
because of his friendly public image and his popularity
in the Asia-Pacific.
The
cardholder promotions were supported by the regional
Olympic-themed advertising campaign that starred
international movie star Jackie Chan and Olympic hurdles
champion and Team Visa athlete Liu Xiang.
Visa has
also sponsored a photo contest for cardholders, the
“Visa Moving Images.” The cardholders are encouraged to
capture in film their own interpretation of the
competition theme built around the Olympic motto
“Faster, Higher, Stronger,” said Joubert.
Visa has
been a top sponsor of the Olympic Games for 22 years. It
is the exclusive card of the Beijing edition, meaning
Visa is the only card accepted at all Games venues for
any official Games-related transaction.
“We
believe that the Olympic spirit and the Olympic Games
are unique in their ability to bring people, communities
and nations together peacefully to compete in sport[s],
encourage dialogue and foster better goodwill,” said
Joubert.
“Visa’s
support of the Olympic Games serves the dual purpose of
fostering Olympic spirit and building our business.”
The
Olympic Games, Joubert added, “are an ideal platform for
Visa to grow our business and deliver tangible value
merchants, cardholders and our financial institution
clients.”
Joubert
added: “By harnessing our global reach, marketing
experience and customer relationships, Visa is in a
unique position to create short- and long-term value not
only for the host city but for many of the markets in
which we do business. It’s linking the Visa family to
the Olympic family. By reaching out to cardholders
through our financial institution clients, Visa has an
opportunity to bring the magic of the Olympic Games to
the fans that support the efforts of their favorite
athletes.”
As a
worldwide Olympic partner, Visa will continue to be the
exclusive payment card and official payment service of
the Olympic Games through 2012, including the Vancouver
2010 Winter Games and the London 2012 Summer Games.
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