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CERAMIC
tile maker Mariwasa Manufacturing Inc. is setting its
sights on new markets abroad to improve profitability,
which the company committed under a debt restructuring
deal with the International Finance Corp. (IFC).
Mariwasa,
in implementing its revised strategy, will be tapping
markets such as Guam, Indonesia, Japan, Saipan,
Singapore, South Africa and Thailand.
Mariwasa
is coming fresh from negotiations with the IFC and other
creditors for restructuring its obligations.
The deal
includes forming a new shareholder and management
structure, as well as focused marketing strategies.
The IFC,
the private sector investment unit of the World Bank
Group, said the restructuring arrangement signifies its
commitment to help the Philippine tile industry.
Mariwasa,
it noted, is an important player in the industry since
it is the largest ceramic tile maker in the
Philippines.
IFC
invested $14.5 million in Mariwasa in 1999.
The time
maker defaulted on loan payments in 2003 amid increased
competition, slowing demand, spiraling electricity costs
and loss of market share to imported ceramic tiles.
“The
Philippine tile industry is still domestically oriented.
With cheaper imports and better availability of
alternatives to ceramic tiles, there is a need for more
strategic choices in terms of management and markets,”
IFC acting country manager Jesse Ang said.
“With
IFC’s renewed support, we hope to enhance Mariwasa’s
efficiency and its ability to find niche markets. This
will also contribute to the sector’s competitiveness,”
he added.
In
response to this, Surasak Kraiwitchaicharoen, president
of Mariwasa Siam Ceramics, pledged to focus more energy
on improving the company’s profitability and financial
stability by growing the business in the domestic
market, as well as overseas. |