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    Mariwasa to tap foreign markets
    TILE MAKER BOUND BY RESTRUCTURING DEAL WITH IFC
    By Max V. de Leon
    Reporter
     

    CERAMIC tile maker Mariwasa Manufacturing Inc. is setting its sights on new markets abroad to improve profitability, which the company committed under a debt restructuring deal with the International Finance Corp. (IFC).

    Mariwasa, in implementing its revised strategy, will be tapping markets such as Guam, Indonesia, Japan, Saipan, Singapore, South Africa and Thailand.

    Mariwasa is coming fresh from negotiations with the IFC and other creditors for restructuring its obligations.

    The deal includes forming a new shareholder and management structure, as well as focused marketing strategies.

    The IFC, the private sector investment unit of the World Bank Group, said the restructuring arrangement signifies its commitment to help the Philippine tile industry.

    Mariwasa, it noted, is an important player in the industry since it is the largest ceramic tile maker in the Philippines.

    IFC invested $14.5 million in Mariwasa in 1999.

    The time maker defaulted on loan payments in 2003 amid increased competition, slowing demand, spiraling electricity costs and loss of market share to imported ceramic tiles.

    “The Philippine tile industry is still domestically oriented. With cheaper imports and better availability of alternatives to ceramic tiles, there is a need for more strategic choices in terms of management and markets,” IFC acting country manager Jesse Ang said.

    “With IFC’s renewed support, we hope to enhance Mariwasa’s efficiency and its ability to find niche markets. This will also contribute to the sector’s competitiveness,” he added.

    In response to this, Surasak Kraiwitchaicharoen, president of Mariwasa Siam Ceramics, pledged to focus more energy on improving the company’s profitability and  financial stability by growing the business in the domestic market, as well as overseas.

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