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When the cup is too full
Bubuwit
discovers that this company gets drunk of its own
successes and wakes up with a hangover of irrelevance.
One head of that outfit turns out to be rude, making
clients choose which brands to patronize—their company
or the competitor—much to the dismay of an industry
personality. “They think the demand will not go away and
the nerve to make nasty comments against their
competitor.” Imagine being forced to do that every day
for their own personal motives to outwit their nearest
competitor. This outfit has suffered the inevitable loss
of respect by many.
“It goes
against business ethics,” as Bubuwit explained, “this
company finds a formula that works and stick to it—get
our services and only just us!” They’re so well regarded
for staying long in the business; it’s as if they can do
no wrong. But many now observed that this company
overdid things, overexposure, overhyped and
overadvertised.
Bubuwit’s comment? Maintain that nimble David mentality
even when you’re bigger than 10 Goliaths. Less is
better, less is more. Hard to get is more desirable.
When appearing saturation, the trick is to find a new
cup to drink from. And make sure you’re cup doesn’t over
flow with too much greed.
TIDBITS
DDB won
the AdCON pitch against BBDO, JimBasic & Lowe! Margot
Torres, AdCON chairman, said DDB’s theme “Perspectives:
Ano Sa Tingin Mo?” and revenue-generating ideas won them
over.
Jos
Ortega confirms that Pam Garcia is the executive
planning director of JWT Manila, effective August 15.
Garcia’s long career in planning began in Lowe.
ASAP
30th anniversary conference “The Next Wind: Beyond the
Basics” reels off August 28-29 at the Intercontinental
Hotel. |
