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  • Biggest Swiss trade fair focuses on RP
     
    By Mia M. Gonzalez
    Reporter
     

    SWISS President Pascal Couchepin has invited President Arroyo to visit his country next year in time for the opening of the Muba, the biggest Swiss consumer trade fair in February 2009, which will feature the Philippine at its center stage.

    Tourism Secretary Joseph Ace Durano told reporters that Couchepin, who is in Manila for a three-day state visit, had extended the invitation to Mrs. Arroyo and that the latter responded positively, though schedules would still have to be “ironed out.”

    “The President is also planning to open our participation in Muba next year.... Of course they’re still ironing out the schedule but the Swiss President extended the invitation,” Durano said in an interview at the Palace Reception Hall after the bilateral meeting of Couchepin and Mrs. Arroyo.

    The Philippines’ participation in Muba will bolster its already “very strong” presence in Europe, which has acted as a buffer against the economic slowdown in North America, he added.

    Muba—regarded as Switzerland’s “largest and most prestigious consumer trade fair”—features a “guest country” every year. In 2009, the Philippines will be given the privilege of presenting its major exports in products and services and tourism, among others, to more than 300,000 from Switzerland and neighbors, such as France, Germany and Italy.

    In her ceremonial toast at a state luncheon in honor of Couchepin—the first Swiss President to visit the country—Mrs. Arroyo expressed her gratitude “for the recognition that would be given to our country in 2009, when we will be the featured guest country in Muba,” which is held for 10 days in Basel, Switzerland, or from February 13 to 22, 2009.

    “May that gesture and this visit of your Excellency to the Philippines transform our cordial relations into close relations,” she said.

    In a joint statement issued after their bilateral meeting, the two leaders acknowledged the need to boost two-way trade, which has been tipped in Switzerland’s favor for the last five years.

    “With regard to two-way trade hovering around $300 million, with the trade balance clearly in favor of Switzerland, the two Presidents shared the opinion that the private sector could make better use of existing opportunities,” the Palace statement said.

    Switzerland was the Philippines’ 28th trading partner in 2007, accounting for 0.2 percent share of total Philippine trade with the world of $105.59 billion.

    In 2007, Philippine exports to Switzerland amounted to only $37.8 million while imports totaled $253 million.

    Top Philippine exports to Switzerland in 2007 were semiconductor devices, gold bullion, fresh or chilled tuna fillet, petroleum products, and machinery and equipment parts. Its major imports were dice of materials for molding compounds, medicine, parts for the manufacture of accessories, such as wristwatches, tobacco and organic chemicals.

    Durano said Muba 2009 presents an opportunity for the Philippines to narrow its trade gap with Switzerland by showing Swiss businessmen the best of Philippine exports, including its tourism products.

    Durano said 17,000 Swiss tourists visited the Philippines in 2007, and that arrivals have increased by 8 percent in the first half of the year, which he is confident “can be sustained and with our presence in Muba next year, we will increase our presence in that market.”

    The joint statement also said that during the bilateral meeting, Couchepin told Mrs. Arroyo that owing to the “robust performance of the Philippine economy during the past years” he “expects therefore a number of Swiss companies expanding their business operations through additional investments.”

    Sixty Swiss companies in the country employ a total of 10,000 people, and have combined investments of $2 billion.

    At the bilateral meeting, Mrs. Arroyo assured Couchepin that her administration “attached great importance” to the passage of the bill on the Compensation to Victims of Human Rights Violations during the Marcos Regime, which is on its third and final reading at the House of Representatives.

    Couchepin, in return, “assured President Arroyo of the continuing support for Philippine authorities in recovering Marcos assets in Switzerland and third countries,” the joint statement said.

    Couchepin also expressed full support for the Philippine hosting and chairmanship of the Second Global Forum on Migration and Development in October, and with Mrs. Arroyo, “agreed that emigration can be a win-win situation for the sending as well as the receiving countries, but that a diligent and responsible management of the process is required from both sides.”

    On the second day of his visit, Couchepin will have a working breakfast with chief executive officers of Swiss multinational companies and Trade Secretary Peter Favila, Labor Secretary Marianito Roque, and Health Secretary Francisco Duque III.

    He will also visit the Asian Development Bank, and the International Rice Research Institute (IRRI) in Los Baños, Laguna, both recipients of Swiss government funds.

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