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    Globe prepares for iPhone
    sale, brings in 5,400 units 
     
    By Lenie Lectura
    Reporter
     

    GLOBE Telecom is bringing into the country more than 5,000 of Apple Inc.’s latest iPhone model that runs on third-generation (3G) mobile technology.

    The Philippines’ second-largest phone company applied with the National Telecommunications Commission (NTC) last Thursday a permit to import a total of 5,400 iPhone 3G, according to an official of the commission who handles importation permits.

    “They applied for importation permits for 3,000 iPhone units at 16-gigabyte [GB] version and 2,400 units of the 8GB version,” said the NTC official in an interview last Friday.

    Globe’s application is expected to be approved this week, added the NTC official.

    The application comes after a day it announced that it will be offering iPhone 3G to postpaid and prepaid customers starting August 22.  iPhone reservations, Globe said, may also be made by calling the company’s hot line or by visiting its web site.

    Globe, owned by Singapore Telecommunications and conglomerate Ayala Corp., will sell the iPhone 3G prepaid kits for P41, 889 for the 8GB version and P48,899 for the 16GB version.

    Both units come with a free load of P200 for five months.

    The iPhone will also be sold under postpaid monthly plans from P1,599 to as much as P4,999, inclusive of free Wi-Fi connection to Globe wireless Internet zones and free local mobile Internet hours.

    The handset contains all the revolutionary features of iPhone with 3G networking that is twice as fast as the first-generation iPhone, built-in GPS (global positioning system) for expanded location-based mobile services, and iPhone 2.0 software, which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third-party applications already built with the recently released iPhone SDK.

    Manny Aligada, Globe customer engagement head, said during the company’s investors’ briefing last week that the cellular firm will continue to be sensitive to the needs of the market. “The release of the iPhone 3G forms part of the company’s program to capture strategic segments,” he said.

    Last month Globe obtained go-ahead of the NTC for the importation and testing of 125 iPhone 3G units. Prior to that, Globe was also allowed to import the first 25 iPhone 3G handsets.

    The cellular firm also obtained a type acceptance certificate from the NTC. The procurement of this certificate is mandated by the commission to ensure that the handset model conforms to the technical and safety standards set by the NTC.

    It was stated in the certificate that Apple Inc., U.S.A. is the manufacturer of the iPhone model A1241. The equipment is categorized as GSM (global system for mobile communications)/WCDMA (wireband code division multiple access) phone with bluetooth and WLAN. The frequency range for WLAN and Bluetooth is at 2400-2483.5 Megahertz.

    The certificate can be cancelled if the operation of the equipment causes harmful interference to existing authorized radio communications systems.

    Globe had signed an agreement with Apple to bring the iPhone to the Philippines. As such, Globe will be among the first mobile phone firms in Asia to officially carry Apple’s popular iPhone handset.

    “We are very excited to be working with Apple to bring Filipino consumers iPhone 3G later this year,” said Globe president Gerardo Ablaza. “Our customers are our greatest passion and we’re constantly striving to offer them the most innovative products such as the revolutionary iPhone 3G,” Ablaza was earlier quoted as saying.

    Globe is banking on its iPhone 3G and WiMax deployments to fuel growth in the second semester after it said that it does not expect to match last year’s revenue performance.

    “Improvements in top-line growth expected in second half. However, full year growth outlook at low single-digit rate,” it said.

    Globe’s first half service revenues were about two percent down to P31.1 billion, and its first half net income fell three percent to P6.21 billion from January to June this year.

    The company, which has 38 percent of the mobile phone market, recorded 22.7 million mobile phone subscribers in the first semester.

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