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    Car investments to reach P100B

    LOCAL INDUSTRY LOOKING TO EXECUTIVE ORDER BOOSTING MARKET EXPANSION

     
    By Max V. de Leon
    Reporter

    THE local automotive industry will submit to Malacaņang in October a draft executive order intended to set in motion its proposed market expansion program (MEP) that would jack up total investments of auto makers to P100 billion in three years.

    Elizabeth H. Lee, president of the Chamber of Automotive Manufacturers of the Philippines Inc., said the EO would complement the existing Motor Vehicle Development Program and is meant to encourage the mother companies of the vehicle makers in the country to bring in more models for domestic production.

    Once the desired economies of scale is reached, Lee said vehicle prices could be lower, making certain models accessible to the C economic segment. Among others, the draft EO would require the grant of fiscal and nonfiscal incentives, like excise tax exemption or reduction, to automotive manufacturers participating in the MEP in addition to those now under the motor vehicle development program.

    At end of 2006, the industry total investment in the country had reached about P91 billion.

    With more models to be assembled here from completely knocked down units, more jobs will be generated, along with business opportunities for local auto parts makers. The MEP is seen to be in place this year for the local industry to register in the radar of global manufacturers eyeing locations for their next offshore assembly hubs in the next five to 10 years.

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