Bubuwit feels that management of a top well-known company must be prepared to tell its side of a story and tell it well if free enterprise is to survive. It must also tell the story fully and honestly.

Bubuwit intimates that this top company just allows their PR man to appear for a public interview, but they caution him to say only what is in a prepared script. “This is poor public relations no matter how you say it. It is a far cry from honest disclosure,” Bubuwit howls.

Moreover, it is a misuse of a PR man. It should not be his responsibility to act as buffer for top management. Rather, he should be the one arranging for the senior officer of the company to be interviewed under the most favorable circumstances possible. Until management is prepared to recognize this, a great deal of its public relations effort is dissipated.

But what can he do? Bubuwit asks. These senior executives are very reluctant to appear publicly on anything that is controversial. And worst, the staff of their internal PR says hallelujah to the top heads. They’re being paid high salaries, didn’t you know that? Bubuwit thinks that this company is being run by a group of irresponsible scoundrels. Ouch!

AdMix: Forget the advertising; make the product more interesting

There’s only one industry in the country bigger than the automobile sector, and that’s the government. But the auto industry is undergoing major changes. Or rather, the Filipino consumer is undergoing major changes.

World’s interactive marketing gurus to bare industry secrets

Foreign and local Internet and mobile marketing experts will present the industry’s trade secrets, trends and emerging future when they gather in Manila for an international summit on August 9 and 10 at the Hotel Intercontinental in Makati City.

Bubuwit feels that management of a top well-known company must be prepared to tell its side of a story and tell it well if free enterprise is to survive. It must also tell the story fully and honestly.