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NEW YORK-BASED
ParTech Inc. sees the Philippines as significant market
for a portfolio of point-of-sale (POS) systems for the
restaurant, hospitality and retail sectors.
ParTech
officials, led by Steven Leo, ParTech general manager
for Australasia, said the company needs to service the
market properly to gain a significant and relevant
presence in the Philippine market.
ParTech
recently launched PixelPoint POS, a computer-based
system that helps restaurants monitor sales, supplies,
and other transactions considered vital to operations.
The system is also designed for other retailers, like
bars and shops.
“Since
we don’t have an office here in the Philippines, the
next best thing is to have a good representative agent
to work with us, with the product,” Leo said.
The
company has appointed HBLM Asia, an information
technology solutions provider in the Asia-Pacific, as
ParTech’s exclusive distributor in the Philippines.
“In
turn, ParTech will do its share of marketing and support
the local agent,” Leo added.
Leo also
described how PixelPoint POS work, using a restaurant as
an example. As customers enter the restaurant, their
orders are taken. The maître d’ then feeds the
information, like food and drinks, into a computer.
Once the
guests reach their table, the drinks they’ve ordered,
including appetizers, are already served. “What happened
is that the computer used by the maître d’ is connected
to a small printer, or display screen, inside the
kitchen, where workers prepare the order immediately.
That explains the fast service,” Leo explained.
Leo
added that PixelPoint POS also keeps track of the bill.
Each new item ordered is inputted into the system, and
the bill is updated automatically. By the time customers
ask for the bill, it’s already prepared.
PixelPoint POS also comes with a complete back office
suite that covers inventory control, forecasting,
scheduling, sales, labor costs and time recording.
“We
believe that restaurants owners nowadays want to monitor
their business loosely, but should be able to control
costs and at the same time increase profitability. From
a PixelPoint POS perspective, we know that the system is
a perfect fit for the restaurant industry here because
of several qualities: reliability, flexibility,
affordability and ease of use,” Leo said.
Strategic Brands Network is one of the first companies
to have adopted the system. |
