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    10 industry groups join drive
    against IPR infringement
     
    By Max V. de Leon
    Reporter
     

    TEN industry groups have committed to police their ranks against the use of unlicensed software and intellectual property rights (IPR) infringement that could taint the image of the country in the eyes of investors.

    This is embodied in a manifesto that the industry associations signed Wednesday at the Makati Shangri-La Hotel advocating the proper “software asset management” (SAM) through the adoption of model SAM practices.

    The groups that signed the manifesto are Business Processing Association of the Philippines, Contact Center Association of the Philippines,  Financial Executives Institute of the Philippines, Philippine Software Industry Association (PSIA), Animation Council of the Philippines Inc. Cebu Software Development Industry Association Inc., Medical Transcription Industry Association of the Philippines Inc., Philippine Internet Services Association, Association of Consultant Civil Engineers of the Philippines  and the Association of Government Internal Auditors.

    The signing of the manifesto is part of the campaign of the Business Software Alliance (BSA), the Department of Trade and Industry, the Bureau of Internal Revenue and the Intellectual Property Office of the Philippines (IP Phils.) against the use of unlicensed software.

    The program espouses the Follow SAM Campaign, which calls on companies to adopt model software asset management practice in their organizations.

    The manifesto, which represents the groups’ commitment to IPR protection and software-asset management, binds the industry associations to urge their members to implement a model SAM practice as their duty as responsible corporate citizens.

    “We believe that business organizations like ourselves, which benefit from the use of software, must uphold respect for IPR through proper software-asset management. Through a model SAM practice, which includes the use of legal and licensed software, we are able to maximize our cost-efficiency, network security and productivity, as well as minimize the risks to our reputation and our business,” the manifesto reads.

    SAM is a set of policies or procedures within an organization that helps the company take full advantage of all its software programs. It involves assessment and audit of software used, setting aside a budget for software procurement and issuing company policy on the use of software.

    A model SAM practice will lead to the maximization of IT resources, and the prevention of the use of illegal software.

    Fermin Taruc, PSIA president, said education is important in the campaign for the protection of software rights since there are times when piracy is being done not willingly but simply due to ignorance.

    Taruc said it is important the country established that IPR is respected in the Philippines, otherwise the industries here will find it difficult to attract more investments and become global players.

    Ronald Chua, chairman of the Philippine committee of the BSA, said SAM also makes companies look at their software as a productivity tool that should “be used and managed well to gain from it.”

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