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    A BUSINESSMIRROR EXCLUSIVE
    La Dolce Vita with David Rocco
     
    By Gerard Ramos
     

    IT’S not all that difficult to be convinced that at the time of creation, God must have regarded with great fondness that little peninsula south of the continent now known as Europe. After all, growing up on the cinema of Vittorio De Sica, Federico Fellini and Roberto Rossellini, not to forget the operas of Verdi and Puccini (and never mind if I understood not a whit of what was being sung; the soaring power of the arias was enough to make me a fan), Italy to me seemed pretty much to have been made the default repository of all that was good, gorgeous and glorious in the world.

    Popular culture, circa the 21st century, has done little to diminish that notion, what with Giuseppe Tornatorre, Monica Bellucci, Marco Leonardi, Raoul Bova and Under the Tuscan Sun, among recent Italian and Italian-flavored entries into the pop culture landscape, keeping the flame of all things Italia alive and burning brightly.

    And, of course, there is David Rocco, who may be listed in Wikipedia as “a Canadian actor and producer,” but who is decidedly Italian in passion, persuasion and utter gorgeousness. He is also the producer and host of David Rocco’s Dolce Vita, which is seen around these parts and elsewhere on that wonderful cable TV channel Discovery Travel & Living, and is a guide to not only sumptuous and authentic Italian cuisine (no fusion stuff here, please) but all that is good and sweet about vivere Italiano.

    The new season of David Rocco’s Dolce Vita will be premiering this August on Discovery Travel & Living. For schedules, visit http://www.travelandlivingasia.com.

     

    You have famously said, “I’m not a chef; I’m Italian.” Are Italian men genetically predisposed to being wonders in the kitchen even sans formal culinary training?

    For me, it is about being brought up in an environment with Italian food that I almost learned through osmosis. As a result, I say I’m not a chef; I’m Italian. So because I’m Italian, I enjoy food and it almost seems to be part of my DNA that I know how to cook.

     

    What do you tell fans who readily assume that you’re a chef on account of your phenomenally successful show?

    It’s funny because I don’t really consider myself a chef. In fact, during the start of the series, I wrote in our little web site opening, “I’m not a chef. I’m Italian.” That was really inspiring to a lot of people in that I feel very comfortable. I enjoy cooking. I’m good, and the recipes come out very well. It’s all about not really having to be an expert chef to make great Italian meals.

     

    So you got your passion for food from your Italian heritage. Tell us how growing up was like.

    I seem to always remember a fondness for cooking and being in the kitchen.  I remember making simple tomato sauce with eggs. I was probably about six or seven and I recall just getting my mom’s tomato sauce and just heating it up, and then just dropping eggs right inside with a little bit of mozzarella cheese. It would be essentially poaching the egg, and that would be a Saturday afternoon meal that I would prepare for myself.

    I think when you start cooking at a young age, you build confidence. I was always encouraged to try new recipes, and I was never threatened or concerned whether I was cooking properly because I saw it through my mom and my grandmother. So I have a lot of early memories of cooking.

    Cooking has been part of my life. Someone asked me a few days ago, “What was the first recipe you ever did?” I don’t remember, truthfully, because I think when you’re involved and when you grow up in an Italian household, or in a household where people love to eat and cook, it’s almost like, “When was your first step?” It was always part of my life. I’ve always enjoyed cooking. Like what I’ve said, I feel like cooking is part of my DNA. It’s part of my upbringing and I was always surrounded by food.

    When I have time and when I’m able to, I do probably most of the cooking. I enjoy it. In fact, to me, it’s a real form of relaxation. I feel creative. And I feel very happy actually in the kitchen. If I’m ever stuck in traffic, and I come home all tired, the first thing I do to get rid of my headache is just go into the kitchen and cook, so that really makes me happy.

     

    In Wikipedia, you are listed as an actor and producer. What would be the most memorable role you’ve played as an actor? Also, do you think that having become a world-famous host of a travel/culinary show forever ruined a career in acting for you? Do you miss it?

    I think there was a time when television and film did not coexist. If you were a film actor, you did not do TV. But with quality shows on TV like The Sopranos and 24, many film actors are crossing over. In today’s celebrity culture, it seems that musicians are actors, models are singers, and chefs can be celebrities. And if you have name recognition, producers are more inclined to offer you roles. Look at Paris Hilton, she is famous for being famous. That said, if you do a lousy job, there’s a good chance you might not work as an actor again. I think my exposure and recognition from the TV series has provided an opportunity to be well-known, which has opened many doors. So really, my TV career has only helped with acting opportunities. In terms of my most memorable acting role…I really haven’t done much except for commercials and a few one-liners here and there in some feature films. In fact, my first commercial was with Neve Campbell in Toronto.

     

    Are you surprised that you’re into your third season and the show has become quite the multicontinent success story?

    Yes. I think our philosophy is that part of what we do is out of passion.  We love our job. I love kind of presenting Italy and simple recipes and having friends and family on the show. I think you hope that it will actually be successful, but I don’t think we started out thinking, “Let’s do it because it’s going to be big.” I think we generally did it because we love Italian food and we wanted to do something that was a little different.

     

    Now, you even have a soundtrack out that not a few Filipinos would like to purchase a copy of. It’s becoming a bit of a miniempire, don’t you think? How did the idea of a soundtrack come about?

    I love music. In fact, just now it’s probably at the top of our list in terms of what we’ve been working on. Music is something I feel very passionate about. As a result, we try and make the music in the show really exciting and different and fun. We’ve given opportunities to a lot of independent artists to be part of the show and use our show as a platform. So I think that passion comes through the show.

    In fact, on the CD of this series, I actually wrote, “I’m not a musician, but I know good music.”  To me, music has always been so important. We kind of set out with having music that would be unconventional, that wouldn’t be kind of your typical cooking show music, and that would be fun.  It would be an opportunity to kind of highlight interesting artists, Italian musicians, Portuguese musicians.

    So really when we started developing the series, that was really kind of a mission statement, to have music that would be amazing and that people would watch it and just be totally swept away.  The music makes the pictures better and the video makes the music better. It’s all part of the package. I’ve actually been very active in the music for the show. I picked the music and a lot of the artists are friends of ours. I’m very active in actually that end of the editing.

     

    What do you think accounts for the success of “David Rocco’s Dolce Vita”?

    I think it’s finding your own dolce vita with our show.  It’s about daily rituals of going to the market, having your espresso and, of course, the simple recipes.

     

    There are, of course, several lifestyle shows not unlike yours. What makes it different from the rest? What is its secret sauce—apart from the fact that its host is utterly gorgeous?

    I think our show is unique in that it brings a little bit of story, recipes, Italian lifestyle all in one. So you talk to 10 people and you’ll have 10 different takes on the show. Is it a cooking show, a travel show, a sitcom?  So there’s, I think, a lighthearted approach to our cooking and so it’s really something that we enjoy doing.

    We don’t try to stand out. The other lifestyle shows are wonderful. I think what we do is try and show the Italian lifestyle as an Italian, make it accessible to people, make the recipes available. In fact, all of our recipes from Season One to Season Three and even some new recipes are all on our web site, which is available for all of our fans to download.

    So I think what we try and do is bring in aspects of our life to the show.  So Nina (his wife) and I, because we spend so much time in Italy, we’re able to bring in. There are no extras on our show; the people you see are friends of ours, our family, our relatives. So it’s really an extension of our life and people actually get to kind of be part of it for half an hour.

     

    Which do you prefer—Top Chef on Bravo TV or Hell’s Kitchen on Fox TV? What do you think of these culinary reality shows? Do you think they pique public interest in the joys of cooking, or do they do nothing more than satiate the appetite of the peeping Tom within us?

    I have never seen an episode of Top Chef or Hell’s Kitchen, I’m sorry. I’ve been really busy with the launch of our new CD soundtrack book, as well as a lifestyle cookbook that I’m writing…not to mention all the traveling I’ve been doing for the show. As for reality shows, I’m not fond of many of them, especially the ones that put down people or are competitive and mean-spirited. I don’t think many of these reality-cooking shows inspire people to cook. In fact, many of them feel contrived and have nothing to do with cooking or having passion for food. Hopefully, reality TV—even those of the cooking genre—will just be a phase.

     

    Of all the episodes in the new season, give us one that you feel is a definite must-not-miss.

    My wife Nina often says this—it’s like each episode is a child, and that would be like asking a parent who is his favorite child. Really, the outcome of the episodes, the episodes that you think are going to be so great, is generally good. But the ones that you think are going to be just okay are the ones that surprise you, and are the ones that have beauty and wonderful moments. 

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