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    Diversified Financial, PLDT, Diversified Solutions to
    form consortium for new PSE trading system
    By Honey Madrilejos-Reyes
    Reporter
     

    LISTED Diversified Financial Network Inc. is partnering with Philippine Long Distance Telephone Co. (PLDT) and Diversified Technology Solutions Inc. to bid for the development of a new trading system of the stock exchange.

    In a disclosure to the bourse Tuesday, Diversified Financial said the companies will forge a tri-partite agreement to pave the way for the creation of a consortium.

    Diversified Financial is a leading information technology solutions provider, while Diversified Technology is an onshore and offshore systems integrator and technology solutions and services provider. PLDT, on the other hand, is the country’s most dominant carrier.

    The stock exchange currently uses Maktrade for its trading system.

    Diversified Financial is pursuing a follow-on sale of primary and secondary common shares so that it may expand outsourced business activity, as well as its gaming software and services division.

    The company did not divulge further details of the offer, it said the proceeds will be used for working capital, marketing and information technology development.

    Diversified Financial earlier incorporated a new wholly-owned subsidiary, Avensis Leisure Pte. Ltd., to provide the entertainment, leisure and hospitality industries with consulting services.

    Avensis Leisure will offer feasibility studies, market assessments, strategic and financial planning, management and marketing services, advertising and public relations services and economic impact studies using industry accepted practices.

    “The market for these services are deemed in greater demand as legalized gaming continues to expand in Asia with a larger focus on leisure and entertainment,” Diversified Financial said.

    The DFNN Group of Companies generates income through BPO solutions and customized IT solutions for retail financial institutions. It also makes money from wireless and other IT products and online gaming products and services.

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