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INFORMATION technology icon IBM said it will still keep
a big part of its global business initiative focused on
small-and-medium-sized businesses (SMBs), where the
company has made substantial gains over the past few
years.
Globally, the SMB segment accounts for about 20 percent
of IBM’s business, reflecting a sector that is growing
fast.
Here in
the Philippines, the SMB sector represents about 70
percent of IBM’s core business.
However,
IBM said it will not rest on its laurels. Erwin Chuaunsu,
country manager of ibm.com, said that one of the top
strategic priorities for IBM’s business in the
Philippines
is to expand its presence nationwide.
“We’d
really like to capture opportunities in emerging markets
around the Philippines, which is one of several
strategic priorities for the company this year,”
explains Chuaunsu during a briefing late Friday with
journalists at My Theater in Makati City.
He cited
the company’s growth in the central Philippine province
of Cebu that saw a 100-percent volume increase for IBM’s
business in 2005-2006. In terms of expanding its partner
ecosystem in the northern side of the country, Chuaunsu
said that they have already recruited around 40 partners
in the north area as part of an objective to expand its
presence there.
Chuaunsu
also bared that aside from this, IBM will also continue
to develop business solutions that would help the
mid-market customers to innovate and grow their
business. “We’ll also formulate solutions to help our
independent software vendor (ISV) partners to help us
further gain preference as a partner of choice by the
mid-market,” he added.
At
present, IBM has more than 400 partners in the
Philippines, which Chuaunsu said will also help them as
the company extends its Express Advantage solution, an
end-to-end solution that covers all aspects of business
operations, from financial to human resources and even
point-of-sales (POS) systems.
Carol
Chanco, IBM Channel Partners manager, said that IBM will
still focus on companies that are “credit challenged.”
“We saw
them grow considerably with the help of this (IGF)
leasing program. We’re glad that many of them have
availed themselves since we don’t want financing to be a
hurdle to them in terms of growing their business,” she
said.
In order
to avail themselves of the program, Chanco said that
customers need to submit necessary documentary
requirements, which will then be studied by IBM for
consideration. Financing really depends on the type of
IBM Express Advantage solution that applicants want to
avail themselves of since the program covers a wide
range of solutions under the Express Advantage
portfolio, she said. |